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Collection : Universidad Nacional De Colombia Publisher : universidad nacional de colombia - sede bogota - facultad de ciencias economicas - escuela de administracion y contaduria publica Filter by : Author

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Academic Journal

Marketing Challenges since the Emergence of the COVID-19 Pandemic ; Retos del marketing desde la pandemia por COVID-19 ; Desafios de marketing desde a pandemia pela COVID-19

Authors : Rojas-Berrio, Sandra; Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier

Subjects: Retos; marketing; pandemia

Source: Innovar; Vol. 33 No. 87 (2023): Special Issue: Marketing and consumer behavior during and in the face of pandemics (2); 3-10 ; Innovar; Vol. 33 Núm. 87 (2023): Edición Especial: Marketing y

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Academic Journal

Marketing and Consumer Behavior during and amidst the Overcoming of a Pandemic ; Editorial: Marketing y comportamiento de consumidor durante y en la superación de una pandemia ; Editorial: Marketing e comportamento do consumidor durante e no rescaldo de uma pandemia

Authors : Rojas-Berrio, Sandra; Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier

Subjects: editorial; marketing; edição especial

Source: Innovar; Vol. 32 Núm. 86 (2022): Edición Especial: Marketing y comportamiento del consumidor durante y en la superación de una pandemia; 3-12 ; Innovar; Vol. 32 No. 86 (2022): Edición Especial:

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Academic Journal

Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university ; Efecto lovemark: análisis de las diferencias entre estudiantes y egresados en un estudio de “marca de amor” en una universidad pública ; Efeito lovemark: análise das diferenças entre estudantes e graduados em um estudo de amor pelas marcas realizado em uma universidade pública

Authors : Montoya-Restrepo, Iván Alonso; Sánchez Torres, Javier A.; Rojas Berrio, Sandra Patricia

Subjects: Lovemark; loyalty; higher education

Source: Innovar; Vol. 30 No. 75 (2020); 43-56 ; Innovar; Vol. 30 Núm. 75 (2020); 43-56 ; Innovar; v. 30 n. 75 (2020); 43-56 ; 2248-6968 ; 0121-5051

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