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Collection : Universidad Nacional De Colombia

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Academic Journal

Consumer loyalty programs: impact of different modalities ; Programas de lealtad del consumidor: impacto de las diferentes modalidades

Authors : Zanchett, Ricardo; Paladini, Edson Pacheco

Subjects: loyalty programs; loyalty program design; program modalities

Source: DYNA; Vol. 86 No. 208 (2019): January - March; 206-213 ; DYNA; Vol. 86 Núm. 208 (2019): Enero - Marzo; 206-213 ; 2346-2183 ; 0012-7353

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Academic Journal

Healthcare plans and consumer perceptions of healthcare institutions

Authors : Arboleda Arango, Ana Maria

Subjects: Trust; health insurance; Colombia

Source: Revista de Salud Pública; Vol. 17 No. 1 (2015); 12-21 ; Revista de Salud Pública; Vol. 17 Núm. 1 (2015); 12-21 ; 2539-3596 ; 0124-0064

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Academic Journal

Aesthetics and entertainment as value-generating factors when consuming services ; La estética y la diversión como factores generadores de valor en la experiencia de consumo en servicios ; L’esthétique et la diversion, facteurs générateurs de valeur dans l’expérience de consommation en services ; A estética e a diversão como fatores geradores de valor na experiência de consumo em serviços

Authors : Sánchez Fernández, Raquel; Iniesta Bonillo, M. Ángeles

Subjects: Jadded value; aesthetics; entertainment

Source: Innovar; Vol. 19 No. 34 (2009); 7-24 ; Innovar; Vol. 19 Núm. 34 (2009); 7-24 ; Innovar; v. 19 n. 34 (2009); 7-24 ; 2248-6968 ; 0121-5051

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