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Collection : Universitat Autonoma De Barcelona

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Academic Journal

Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country

Authors : López Belbeze, Ma. Pilar; Vaziri, Maryam; Llonch i Andreu, Joan

Subjects: Emerging economy; Global brand; Glocal brand

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Academic Journal

Consequences of perceived brand globalness and localness on brand consistency and clarity

Authors : Vaziri, Maryam; López Belbeze, Ma. Pilar; Llonch i Andreu, Joan

Subjects: Perceived brand globalness; Perceived brand localness; Brand consistency

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Academic Journal

La comunicación visual de los productos a través del packaging. Un estudio de caso sobre la identidad visual de las botellas de leche

Authors : Colet, Jordi

Subjects: Comunicación; Diseño; Marketing

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Academic Journal

Producció del missatge visual a través del packaging : un model conceptual per a l'anàlisi del codi

Authors : Colet, Jordi

Subjects: Publicitat; Màrqueting; Disseny gràfic

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