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Collection : Universite D'artois Publisher : hal ccsd Publisher : presses universitaires de france Format : Academic Journals Format : Magazines Subject : communication. mass media Subject : identity Subject : rituel

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Academic Journal

Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective

Authors : Maon, François; Swaen, Valérie; de Roeck, Kenneth ...

Subjects: Corporate social responsibility; Corporate marketing; Corporate brand

Source: ISSN: 0148-2963 ; Journal of Business Research ; https://hal.science/hal-03275858 ; Journal of Business Research, 2021, 126, pp.64-77. ⟨10.1016/j.jbusres.2020.12.057⟩.

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Academic Journal

The building blocks of drinking experience across men and women: A case study with craft and industrial beers

Authors : Gomez-Corona, Carlos; Escalona-Buendía, Héctor B.; Chollet, Sylvie ...

Subjects: consumption experience; beer; product experience

Source: ISSN: 0195-6663.

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