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Collection : Universite De Lyon Subject : jel Geographic : italy Filter by : Author

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Conference

Tourisme durable: quelles représentations en ont les consommateurs français?

Authors : Francois-Lecompte, A.; Prim-Allaz, Isabelle;

Subjects: tourisme durable; étude qualitative; chartes de tourisme durableVenice; ItalyVenice, Italy

Source: Actes du 9ème International Conference on Marketing Trends, Venice ; International Conference on Marketing Trends ; https://shs.hal.science/halshs-00470569 ; International Conference on Marketing

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Conference

Potential effects of psychological reactance and relationship proneness on relationships marketing programmes

Authors : Darpy, Denis; Prim-Allaz, Isabelle;

Subjects: psychological reactance; relationship orientation; relationships marketing programmesVenice; ItalyVenice, Italy

Source: Actes du 7th International Congress on Marketing Trends ; 7th International Congress on Marketing Trends ; https://shs.hal.science/halshs-00470582 ; 7th International Congress on Marketing Trends, Jan

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