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Collection : University Of Portsmouth Subject : comunicacion Subject : social media Filter by : Subject

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Academic Journal

Why Facebook reactions are good news for evaluating social media campaigns

Authors : Turnbull, Sarah; Jenkins, Simon

Subjects: Social media; Facebook Reactions; Measurement

Source: Turnbull , S & Jenkins , S 2016 , ' Why Facebook reactions are good news for evaluating social media campaigns ' Journal of Direct, Data and Digital Marketing Practice ,

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Academic Journal

Social media practices in SME marketing activities:a theoretical framework and research agenda

Authors : Atanassova, Iva; Clark, Lillian

Subjects: WNU; SME marketing; social media

Source: Atanassova , I & Clark , L 2015 , ' Social media practices in SME marketing activities : a theoretical framework and research agenda ' Journal of Customer Behavior , vol

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News

Overcoming SME barriers to gaining competitive advantage through social media

Authors : Clark, Lillian; Calli, Levent;

Subjects: SMEs; Social Media; Technology Adaptation

Source: Clark , L & Calli , L 2015 , Overcoming SME barriers to gaining competitive advantage through social media . in A Mesquita & P Peres (eds) , Proceedings of the 2nd

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