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Content Provider : Business Source Index Publisher : palgrave macmillan ltd. Subject : accounting education Subject : higher education Filter by : Author

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Academic Journal

The influence of advertisement repetition on price image in the context of higher education services.

Authors : da Silva, Thayse Schneider¹ (AUTHOR) ; Perin, Marcelo Gattermann¹ (AUTHOR) ; Wagner, Rafael Luis² (AUTHOR)

Subjects: *ADVERTISING; *PRICES; *UNIVERSITIES & colleges

Source: Journal of Revenue & Pricing Management. Aug2019, Vol. 18 Issue 4, p342-352. 11p.

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