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Content Provider : Business Source Index Format : Academic Journals Format : Magazines Subject : identity Subject : rituel Filter by : Subject

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Academic Journal

Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life.

Authors : Parmentyier, Guy ; Rolland, Sylvie^1,2

Subjects: *CONSUMERS; *INTERVIEWING; *QUALITATIVE research

Source: Recherche et Applications en Marketing (English Edition) (AFM c/o ESCP-EAP). 2009, Vol. 24 Issue 3, p43-55. 13p. 3 Charts.

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