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Queen of Pop.

• Authors : Foust, Dean

Subjects: MARKETING research; MARKETING strategy; STRATEGIC planningCOCA-Cola Co.MINNICK, Mary

• Source: BusinessWeek; 8/7/2006, Issue 3996, p44-53, 8p, 4 Color Photographs, 1 Black and White Photograph, 1 Chart, 1 Graph

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SPEED DEMONS.

• Authors : Hamm, Steve; Rowley, Ian

Subjects: NEW business enterprises; NEW product development; MARKETING strategy

• Source: BusinessWeek; 3/27/2006, Issue 3977, p68-76, 8p, 10 Color Photographs

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GLOBAL BRANDS.

• Authors : Berner, Robert; Kiley, David; Der Hovanesian, Mara

Subjects: BRAND name products; MARKETING strategy; INTERNATIONAL business enterprises

• Source: BusinessWeek; 8/1/2005, Issue 3945, p86-89, 4p, 4 Color Photographs, 2 Charts

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KODAK'S NEW FOCUS.

• Authors : Maremont, Mark

Subjects: MANAGEMENT; MARKETING strategy; CORPORATE reorganizationsEASTMAN Kodak Co.FISHER, George M. C.; EASTMAN, George, 1854-1932

• Source: BusinessWeek; 1/30/95, Issue 3409, p62-68, 7p, 10 Color Photographs, 3 Graphs

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THE GRAYING OF THE SOFT-DRINK INDUSTRY: What to do as the soda-drinking population ages.

Subjects: DEMOGRAPHIC change; MARKETING strategy; BEVERAGE industryUNITED StatesCOCA-Cola Co.; NATIONAL Soft Drink Association

• Source: BusinessWeek; 5/23/1977, Issue 2484, p68-72, 5p

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WHEN A NEW PRODUCT STRATEGY WASN'T ENOUGH.

Subjects: PRODUCT management; MARKETING strategy; STRATEGIC planningSTANDARD Brands Inc.JOHNSON, F. Ross (Frederick Ross), 1931-2016

• Source: BusinessWeek; 2/18/1980, Issue 2624, p142-146, 5p

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Giving Retailers a Lift.

Subjects: MARKETING strategy; RETAIL stores; STRATEGIC planningUNITED StatesGOODYEAR Tire & Rubber Co....

• Source: BusinessWeek; 6/11/1949, Issue 1032, p40-48, 4p

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MOVING AWAY FROM MAINFRAMES.

Subjects: COMPUTER industry; STRATEGIC planning; INFORMATION processingUNITED StatesINTERNATIONAL Business Machines Corp.

• Source: BusinessWeek; 2/15/1982, Issue 2726, p78-80, 3p

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BARE KNUCKLES AT BIG BLUE.

• Authors : Sager, Ira; Hof, Robert D.

Subjects: STRATEGIC planning; BUSINESS planning; MARKETING strategyUNITED StatesINTERNATIONAL Business Machines Corp.; INTEL Corp.

• Source: BusinessWeek; 12/26/94, Issue 3405, p60-62, 3p

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LOMAS & NETTLETON: STILL TAKING RISKS TO STAY NO. 1 IN MORTGAGE BANKING.

Subjects: MARKETING strategy; STRATEGIC planning; RISK-taking behaviorUNITED StatesLOMAS & Nettleton Financial Corp.

• Source: BusinessWeek; 11/21/1983, Issue 2817, p80-84, 3p

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