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Takaki Hibino.

• Authors : Silk, Atifa

Subjects: CAREER development; REBRANDING (Marketing); CUSTOMER servicesDENTSU Aegis Network Ltd.HIBINO, Takaki

• Source: Campaign Asia-Pacific; Jun2017, p32-35, 4p, 3 Color Photographs

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More than just Vespa.

• Authors : Tan, Emily

Subjects: MARKETING executives; EMOTIONS; BUSINESS planningASIAPIAGGIO & C. SpA...

• Source: Campaign Asia-Pacific; Sep2015, p36-49, 10p

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Top 10 insights from FAME.

• Authors : Tan, Emily; Li, Benjamin

Subjects: MARKETING; ADVERTISING; SHOPPING carts

• Source: Campaign Asia-Pacific; Jun2013, p52-57, 6p

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Goodbye mass-marketing.

• Authors : LEGGETT, REGAN

Subjects: FAST moving consumer goods; CUSTOMER services; BRANDING (Marketing)

• Source: Campaign Asia-Pacific; Jun2017, p66-67, 2p, 1 Color Photograph

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Why experience is the key ingredient for strong brands.

• Authors : Blecken, David

Subjects: CUSTOMER services; CONSUMER expertise; BRANDING (Marketing)MCMURRAY, Bill

• Source: Campaign Asia-Pacific; Jun2017, p64-65, 2p, 1 Color Photograph

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Ecommerce firms get craftier at branding.

Subjects: ELECTRONIC commerce; MARKETING management; INTERACTIVE videosASIAALIBABA Group Holding Ltd.

• Source: Campaign Asia-Pacific; Dec2015/Jan2016, p14-15, 2p, 1 Color Photograph

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Getting ad viewability 'unstuck' in Asia.

• Authors : Tse, Adrian

Subjects: BRANDING (Marketing); ADVERTISING agencies; MARKETING managementASIAINTERACTIVE Advertising Bureau Inc....

• Source: Campaign Asia-Pacific; Apr2015, p26-27, 2p

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Do you know where your pics are right now?

• Authors : Tan, Emily

Subjects: CONTENT marketing; BRANDING (Marketing); ADVERTISING agencies

• Source: Campaign Asia-Pacific; Apr2015, p14-15, 2p

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BIG IDEAS.

• Authors : Anderson, Gillian

Subjects: ADVERTISING agencies; ADVERTISING media planning; BEST practices

• Source: Campaign Asia-Pacific; Jun2016, p14-15, 2p

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Focus shifts away from the big agency brand.

• Authors : Benjamin, Kim

Subjects: ADVERTISING agencies; ADVERTISING media planning; MARKETING managementUNIVERSAL McCann Worldwide Inc.; JOHNSON & Johnson (Company)

• Source: Campaign Asia-Pacific; Jun2016, p14-15, 2p

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