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More than just Vespa.

• Authors : Tan, Emily

Subjects: MARKETING executives; EMOTIONS; BUSINESS planningASIAPIAGGIO & C. SpA...

• Source: Campaign Asia-Pacific; Sep2015, p36-49, 10p

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BIG IDEAS.

• Authors : Anderson, Gillian

Subjects: ADVERTISING agencies; ADVERTISING media planning; BEST practices

• Source: Campaign Asia-Pacific; Jun2016, p14-15, 2p

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Focus shifts away from the big agency brand.

• Authors : Benjamin, Kim

Subjects: ADVERTISING agencies; ADVERTISING media planning; MARKETING managementUNIVERSAL McCann Worldwide Inc.; JOHNSON & Johnson (Company)

• Source: Campaign Asia-Pacific; Jun2016, p14-15, 2p

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Ecommerce firms get craftier at branding.

Subjects: ELECTRONIC commerce; MARKETING management; INTERACTIVE videosASIAALIBABA Group Holding Ltd.

• Source: Campaign Asia-Pacific; Dec2015/Jan2016, p14-15, 2p, 1 Color Photograph

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Getting ad viewability 'unstuck' in Asia.

• Authors : Tse, Adrian

Subjects: BRANDING (Marketing); ADVERTISING agencies; MARKETING managementASIAINTERACTIVE Advertising Bureau Inc....

• Source: Campaign Asia-Pacific; Apr2015, p26-27, 2p

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Do you know where your pics are right now?

• Authors : Tan, Emily

Subjects: CONTENT marketing; BRANDING (Marketing); ADVERTISING agencies

• Source: Campaign Asia-Pacific; Apr2015, p14-15, 2p

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Tencent Marketing Institute.

Subjects: DATA management; TECHNOLOGY & society; INFORMATION technology management

• Source: Campaign Asia-Pacific; Jul/Aug2015, p20-21, 2p

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DHL marketer at your service.

Subjects: MARKETING executives; MARKETING management; MARKETING planningDEUTSCHE PostYUNG Chiun Ooi

• Source: Campaign Asia-Pacific; Jun2013, p36-37, 2p

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Your cheapest assets may be your costliest.

• Authors : Armshaw, Greg

Subjects: ASSET management; MARKETING management

• Source: Campaign Asia-Pacific; Apr2015, p14-15, 2p

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Webinar highlights: Solutions for omni-channel marketing.

• Authors : Tse, Adrian

Subjects: WEBINARS; MARKETING management; ADVERTISING

• Source: Campaign Asia-Pacific; May2016, p11-11, 1p, 1 Color Photograph

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