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Content Provider : Complementary Index Publication : journal of advertising Subject : television advertising Filter by : Subject

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Academic Journal

TELEVISION AND WEB ADVERTISING SYNERGIES.

Authors : Chang, Yuhmiin; Thorson, Esther

Subjects: INTEGRATED marketing; TELEVISION advertising; INTERNET advertising

Source: Journal of Advertising; Summer2004, Vol. 33 Issue 2, p75-84, 10p, 4 Diagrams, 1 Chart

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Academic Journal

Framing Meaning Perceptions with Music: The Case of Teaser Ads.

Authors : Hung, Kineta

Subjects: ADVERTISING; MUSIC in advertising; MARKETING

Source: Journal of Advertising; Fall2001, Vol. 30 Issue 3, p39-49, 11p, 1 Chart

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Academic Journal

"Stay Tuned--We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising.

Authors : Fennis, Bob M.; Bakker, Arnold B.

Subjects: ADVERTISING & psychology; TELEVISION program advertising; MARKETING

Source: Journal of Advertising; Fall2001, Vol. 30 Issue 3, p15-25, 11p, 2 Diagrams

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Academic Journal

The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.

Authors : Alden, Dana L.; Mukherjee, Ashesh; Hoyer, Wayne D.

Subjects: WIT & humor in advertising; TELEVISION advertising; WIT & humor -- Psychological aspects

Source: Journal of Advertising; Summer2000, Vol. 29 Issue 2, p1-15, 15p, 1 Diagram, 5 Charts

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Academic Journal

Sex-Role Portrayals and the Gender of Nations.

Authors : Milner, Laura M.; Collins, James M.

Subjects: GENDER role in advertising; CROSS-cultural studies; ADVERTISING

Source: Journal of Advertising; Spring2000, Vol. 29 Issue 1, p67-79, 13p

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Academic Journal

Narrative Music in Congruent and Incongruent TV Advertising.

Authors : Hung, Kineta

Subjects: MUSIC in advertising; ADVERTISING & psychology; TELEVISION advertising

Source: Journal of Advertising; Spring2000, Vol. 29 Issue 1, p25-34, 10p

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Academic Journal

TELEVISION COMMERCIAL VIOLENCE.

Authors : Brocato, E. Deanne; Gentile, Douglas A.; Laczniak, Russell N.

Subjects: TELEVISION advertising; VIOLENCE in advertising; TARGET marketingUNITED States

Source: Journal of Advertising; Winter2010, Vol. 39 Issue 4, p95-107, 13p, 4 Charts

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Academic Journal

A DATA-OVERLAY APPROACH TO SYNTHESIZING SINGLE-SOURCE DATA.

Authors : Cannon, Hugh M.; Smith, J. Alexander; Williams, David L.

Subjects: DATABASES; TARGET marketing; TELEVISION advertising

Source: Journal of Advertising; Winter2007, Vol. 36 Issue 4, p7-18, 12p, 2 Charts, 1 Graph

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Academic Journal

PRODUCT PLACEMENT.

Authors : La Ferle, Carrie; Edwards, Steven M.

Subjects: PRODUCT placement in mass media; PRODUCT management; PRODUCT differentiation

Source: Journal of Advertising; Winter2006, Vol. 35 Issue 4, p65-86, 22p, 6 Charts

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Academic Journal

Understanding the "Social Gifts" of Drinking Rituals: An Alternative Framework for PSA Developers.

Authors : Treise, Debbie; Wolburg, Joyce M.; Otnes, Cele C.

Subjects: BINGE drinking; ALCOHOL drinking prevention; HEALTH of college students

Source: Journal of Advertising; Summer99, Vol. 28 Issue 2, p17-31, 15p

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