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Content Provider : Complementary Index Publication : journal of consumer marketing Subject : television advertising Filter by : Subject

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Academic Journal

TELEVISION ADVERTISING EFFECTIVENESS AND RESEARCH INNOVATION.

Authors : Kruegel, Dave

Subjects: TELEVISION advertising; MARKETING research companies; MARKETING researchUNITED StatesBEHAVIORSCAN (Company); ADTEL (Company); ACNIELSEN Corp.

Source: Journal of Consumer Marketing; Summer88, Vol. 5 Issue 3, p43, 9p

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Academic Journal

Effectiveness of Brand-related 15-second Commercials.

Authors : Ward, Scott; Oliva, Terence A.; Reibstein, David J.

Subjects: TELEVISION advertising; MARKETING; ADVERTISING

Source: Journal of Consumer Marketing; 1994, Vol. 11 Issue 2, p38-44, 7p, 1 Diagram, 3 Graphs

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Academic Journal

MARKETING WITH MUSIC.

Authors : Tom, Gail

Subjects: MARKETING; BRAND name products; MUSIC

Source: Journal of Consumer Marketing; 1990, Vol. 7 Issue 2, p49, 5p

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Academic Journal

The real reason for the real bad advertising.

Authors : Rotfeld, Herbert Jack

Subjects: TELEVISION advertising; ADVERTISING agencies; TELEVISION broadcasting

Source: Journal of Consumer Marketing; 2002, Vol. 19 Issue 4/5, p299-301, 3p

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Academic Journal

Imagine the television commercial: "No stems, no seeds that you don't need, Baja Gold's a real smooth weed".

Authors : Rotfeld, Herbert Jack

Subjects: TELEVISION advertising; DRUG laws; MARKETING

Source: Journal of Consumer Marketing; 2001, Vol. 18 Issue 4/5, p389-391, 3p

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