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Content Provider : Complementary Index Publication : marketing research Subject : consumer research Subject : marketing management Filter by : Subject

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Academic Journal

OPEN THE BLINDS.

Authors : Fader, Peter; Elkind, Jordan

Subjects: CUSTOMER relationship management; COMPETITIVE advantage in business; BUSINESS intelligence

Source: Marketing Research; Summer2012, Vol. 24 Issue 2, p16-22, 7p, 1 Color Photograph, 3 Charts

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Academic Journal

Making competitive intelligence actionable.

Authors : Constantineau, Larry A.

Subjects: MARKETING; MARKETING research; DECISION making

Source: Marketing Research; Winter95, Vol. 7 Issue 1, p46-47, 2p, 1 Black and White Photograph

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