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Content Provider : Complementary Index Publisher : emerald publishing limited Subject : chief marketing officers Subject : consumer behavior Subject : customer satisfaction Subject : customer services Subject : industrial management Geographic : united kingdom Filter by : Subject

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Academic Journal

Investigating international strategic brand management and export performance outcomes in the B2B context.

Authors : Pyper, Keith; Doherty, Anne Marie; Gounaris, Spiros

Subjects: STRATEGIC planning; PRODUCT management; BRANDING (Marketing)UNITED Kingdom

Source: International Marketing Review; 2020, Vol. 37 Issue 1, p98-129, 32p

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Academic Journal

Reasons for variation in SCR for private label brands.

Authors : Dawes, John

Subjects: BRANDING (Marketing); HOUSE brands; CUSTOMER loyaltyUNITED Kingdom

Source: European Journal of Marketing; 2013, Vol. 47 Issue 11/12, p1804-1824, 21p

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Academic Journal

Consumer perceptions of own brands: international differences.

Authors : Anchor, John R.; Kouřilová, Terezie

Subjects: CONSUMER behavior; BRANDING (Marketing); BRAND name productsUNITED Kingdom; CZECH Republic

Source: Journal of Consumer Marketing; 2009, Vol. 26 Issue 6, p437-449, 13p, 11 Charts

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