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  • 1-9 of  9 results for ""BRANDING (Marketing)""

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Content Provider : Complementary Index Subject : chief marketing officers Subject : consumer behavior Subject : customer satisfaction Subject : customer services Subject : industrial management Geographic : united kingdom Filter by : Subject
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Academic Journal

Investigating international strategic brand management and export performance outcomes in the B2B context.

Subjects: STRATEGIC planning; PRODUCT management; BRANDING (Marketing)UNITED Kingdom

  • Source: International Marketing Review; 2020, Vol. 37 Issue 1, p98-129, 32p

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Academic Journal

Reasons for variation in SCR for private label brands.

Subjects: BRANDING (Marketing); HOUSE brands; CUSTOMER loyaltyUNITED Kingdom

  • Source: European Journal of Marketing; 2013, Vol. 47 Issue 11/12, p1804-1824, 21p

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Academic Journal

Consumer perspectives of cultural branding: The case of Burberry in Taiwan.

Subjects: CONSUMER attitudes; CONSUMER preferences; CONSUMER behaviorTAIWAN; UNITED Kingdom

  • Source: Journal of Brand Management; Jan2012, Vol. 19 Issue 4, p318-330, 13p, 1 Chart

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Academic Journal

Perceptions and Buyer Behavior Towards Private-Label Colas: An Exploratory Study to Understand the Views of the Store Managers of United Kingdom.

Subjects: CONSUMER behavior; CONSUMER preferences; MAKE-or-buy decisionsUNITED Kingdom

  • Source: IUP Journal of Marketing Management; Feb2011, Vol. 10 Issue 1, p7-18, 12p, 3 Charts, 1 Graph

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Academic Journal

Consumer perceptions of own brands: international differences.

Subjects: CONSUMER behavior; BRANDING (Marketing); BRAND name productsUNITED Kingdom; CZECH Republic

  • Source: Journal of Consumer Marketing; 2009, Vol. 26 Issue 6, p437-449, 13p, 11 Charts

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Periodical

A fair share of the market.

Subjects: CONSUMER behavior; SNACK food industry; BRANDING (Marketing)UNITED Kingdom

  • Source: Packaging News; May2017, p26-28, 3p, 5 Color Photographs

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Academic Journal

Day one.

Subjects: PROFESSIONAL practice; BRANDING (Marketing); CONSUMER behaviorUNITED Kingdom

  • Source: Journal of Brand Management; Jan/Feb2010, Vol. 17 Issue 4, p241-242, 2p

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Periodical

The five facets of a living brand.

Subjects: BRANDING (Marketing); BUSINESS valuation; CONSUMER behaviorUNITED Kingdom

  • Source: Training Journal; Jul2010, p26-28, 3p

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Periodical

The retro branding trend is here to stay, says expert.

Subjects: BRAND name products; BRANDING (Marketing); ECONOMIC forecastingUNITED Kingdom

  • Source: Food Manufacture; Oct2009, Vol. 84 Issue 10, p14-14, 1/4p

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  • 1-9 of  9 results for ""BRANDING (Marketing)""