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Periodical

How Inclusive Brands Fuel Growth.

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

  • Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Periodical

How Digital Trust Varies Around the World.

Subjects: TRUST; DIGITAL technology; CONSUMER behavior

  • Source: Harvard Business Review; Winter2023 Special issue, p140-143, 4p, 1 Color Photograph, 1 Chart

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Academic Journal

Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior.

Subjects: BUSINESS & politics; CONSUMER behavior; CONSUMER ethics

  • Source: Journal of Business Ethics; Jun2024, Vol. 192 Issue 1, p39-56, 18p

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Academic Journal

How social and media cues induce live streaming impulse buying? SOR model perspective.

Subjects: SOCIAL cues; IMPULSE buying; CONSUMER behavior

  • Source: Frontiers in Psychology; 2024, p1-15, 15p

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Academic Journal

Research on consumers' purchase intention of cultural and creative products—Metaphor design based on traditional cultural symbols.

Subjects: CONSUMER behavior; CONSUMER research; CULTURAL identity

  • Source: PLoS ONE; 5/13/2024, Vol. 19 Issue 5, p1-24, 24p

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Conference

CUSTOMERS AS WORKERS: THE CASE OF THE MISSING EMPLOYEES.

Subjects: CONSUMER research; CONSUMER attitudes; CONSUMER behavior

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p983-1000, 18p

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Conference

SUPPORTER OR ADVERSARY? THIRD-PARTY EC EFFECTS ON PRODUCT ATTRACTIVENESS COMPARED TO MANUFACTURER-BRAND EC.

Subjects: CONSUMER research; CONSUMER behavior; CONSUMER attitudes

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p914-925, 12p

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Academic Journal

Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change.

Subjects: CUSTOMER experience; INTERNET of things; AUTOMATION

  • Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p811-837, 27p, 1 Color Photograph, 5 Diagrams, 2 Charts, 3 Graphs, 1 Map

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Academic Journal

Optimizing Customer Involvement: How Close Should You Be to Your Customers?

Subjects: INDUSTRIAL management; CUSTOMER services; CUSTOMER experience

  • Source: California Management Review; Nov2022, Vol. 65 Issue 1, p119-146, 28p, 3 Diagrams, 3 Charts, 1 Graph

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Academic Journal

Factors Influencing Consumer Intention to Purchase via Omni-Channel Fashion Retail in Malaysia.

Subjects: CONSUMER behavior; YOUNG consumers; CUSTOMER experienceMALAYSIA

  • Source: Journal Européen des Systèmes Automatisés; Feb2024, Vol. 57 Issue 1, p9-19, 11p

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  • 1-10 of  92 results for ""CUSTOMER experience""