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Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

• Authors : Dai, Xianchi; Lin, Yu (Anna); Liang, Jianping

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

• Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Dominance Effects in the Wild.

• Authors : Fridman, Ariel; Amir, On; Hansen, Karsten T

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

• Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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How to Market Sustainable Products.

• Authors : Dalsace, Frédéric; Challagalla, Goutam

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

• Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

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How Inclusive Brands Fuel Growth.

• Authors : Rodríguez-Vifá, Omar; Nickerson, Dionne; Bharadwaj, Sundar

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

• Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions.

• Authors : Schmitt, Bernd

Subjects: CONSUMERS; HUMAN information processing; DECISION making

• Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p2-6, 5p

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Leveraging Digital Advertising Platforms for Consumer Research.

• Authors : Braun, Michael; Langhe, Bart de; Puntoni, Stefano

Subjects: DIGITAL technology; ADVERTISING; CONSUMER research

• Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p119-128, 10p

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How Sensory Language Shapes Influencer's Impact.

• Authors : Rizzo, Giovanni Luca Cascio; Berger, Jonah; Angelis, Matteo De

Subjects: INFLUENCER marketing; SENSES; LANGUAGE & languages

• Source: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p810-825, 16p

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Should You Launch Products During a Recession?

Subjects: RECESSIONS; COMMERCIAL products; BUSINESS planning

• Source: Harvard Business Review; Sep/Oct2023, Vol. 101 Issue 5, p19-23, 5p, 3 Color Photographs

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Rejections Are More Contagious than Choices: How Another's Decisions Shape Our Own.

• Authors : Nan, Lana Xianglan; Park, Sang Kyu; Yang, Yang

Subjects: FRAMES (Social sciences); CONSUMER behavior; SOCIAL influence

• Source: Journal of Consumer Research; Aug2023, Vol. 50 Issue 2, p363-381, 19p, 5 Color Photographs

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Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications.

• Authors : Fan, Linying (Sophie); Rucker, Derek D; Jiang, Yuwei

Subjects: MARKETING; CONSUMER behavior; POWER (Social sciences)

• Source: Journal of Consumer Research; Aug2023, Vol. 50 Issue 2, p236-254, 19p, 3 Color Photographs, 4 Graphs

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