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Academic Journal

Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption.

Authors : Desmichel, Perrine; Rucker, Derek D

Subjects: CONSPICUOUS consumption; CONSUMER behavior; SOCIAL hierarchies

Source: Journal of Consumer Research; Feb2024, Vol. 50 Issue 5, p887-906, 20p

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Academic Journal

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications.

Authors : Fan, Linying (Sophie); Rucker, Derek D; Jiang, Yuwei

Subjects: MARKETING; CONSUMER behavior; POWER (Social sciences)

Source: Journal of Consumer Research; Aug2023, Vol. 50 Issue 2, p236-254, 19p, 3 Color Photographs, 4 Graphs

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Academic Journal

Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation.

Authors : LISJAK, MONIKA; BONEZZI, ANDREA; SOO KIM

Subjects: CONSUMPTION (Economics); COMPENSATION (Psychology); SELF regulation

Source: Journal of Consumer Research; Feb2015, Vol. 41 Issue 5, p1186-1203, 18p, 3 Black and White Photographs, 1 Graph

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Academic Journal

The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior.

Authors : RUCKER, DEREK D.; MIAO HU; GALINSKY, ADAM D.

Subjects: POWER (Social sciences); CONSUMER behavior; PSYCHOLOGICAL research

Source: Journal of Consumer Research; Aug2014, Vol. 41 Issue 2, p381-396, 16p, 2 Charts, 3 Graphs

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Periodical

HOW CERTAINTY TRANSFORMS PERSUASION.

Authors : Tormala, Zakary L.; Rucker, Derek D.

Subjects: ATTITUDE (Psychology); CERTAINTY; CONSUMER psychology

Source: Harvard Business Review; Sep2015, Vol. 93 Issue 9, p96-12, 8p, 1 Illustration

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Academic Journal

Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others.

Authors : RUCKER, DEREK D.; DUBOIS, DAVID; GALINSKY, ADAM D.

Subjects: CONSUMPTION (Economics); CONSUMER behavior; GENEROSITY

Source: Journal of Consumer Research; Apr2011, Vol. 37 Issue 6, p1015-1029, 15p, 1 Diagram, 2 Graphs

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Academic Journal

Emotion Specificity and Consumer Behavior: Anger, Sadness, and Preference for Activity.

Authors : Rucker, Derek D.; Petty, Richard E.

Subjects: SADNESS; ANGER; CONSUMER preferences

Source: Motivation & Emotion; Mar2004, Vol. 28 Issue 1, p3-21, 19p, 2 Graphs

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