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Academic Journal

Leveraging Digital Advertising Platforms for Consumer Research.

Authors : Braun, Michael; Langhe, Bart de; Puntoni, Stefano

Subjects: DIGITAL technology; ADVERTISING; CONSUMER research

Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p119-128, 10p

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Coercive Citation: Understanding the Problem and Working Toward a Solution.

Authors : Basil, Debra Z.; Burton, Suzan; Soboleva, Alena

Subjects: LITERATURE reviews; SCHOLARLY publishing; BALANCE of power

Source: Academy of Management Perspectives; Aug2023, Vol. 37 Issue 3, p205-219, 15p, 4 Charts

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Academic Journal

Days-of-the-Week Effect in Temporal Judgments.

Authors : Sokolova, Tatiana

Subjects: JUDGMENT (Psychology); TIME perception; DAYS

Source: Journal of Consumer Research; Jun2023, Vol. 50 Issue 1, p167-189, 23p, 2 Diagrams, 9 Charts, 2 Graphs

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Academic Journal

Cultural communication in museums: A perspective of the visitors experience.

Authors : Li, Pengpeng

Subjects: MUSEUM visitors; RELATIONSHIP marketing; INTERACTIVE learningHANGZHOU (China)

Source: PLoS ONE; 5/9/2024, Vol. 19 Issue 5, p1-29, 29p

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Academic Journal

Multi-level marketing system with industrial food processing in Africa: smallholder tomato farmers in Tanzania.

Authors : Mwinyiheri, Nasibu Yusuph; Salin, Victoria; Zhang, Yu Yvette

Subjects: MANUFACTURING processes; TOMATO growers; MULTILEVEL marketingTANZANIA; AFRICA

Source: International Food & Agribusiness Management Review; 2024, Vol. 27 Issue 2, p217-236, 20p

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A Techno-Economic Analysis of New Market Models for 5G+ Spectrum Management.

Authors : Fletscher, Luis A.; Zuleta, Alejandra; Galvis, Alexander

Subjects: SPECTRUM allocation; MARKETING research; WIRELESS communicationsCOLOMBIA

Source: Information (2078-2489); Apr2024, Vol. 15 Issue 4, p197, 23p

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Academic Journal

INTERNET-BASED HOTEL MARKETING STRATEGY IN INDONESIA: EMPIRICAL STUDY WITH VECTOR AUTOREGRESSION MODEL.

Authors : Supriadi, Bambang; Mustofa, Endri; Wolok, Tineke

Subjects: VECTOR autoregression model; HOTEL rates; HOTEL marketing

Source: International Journal of Professional Business Review (JPBReview); 2024, Vol. 9 Issue 3, p1-31, 31p

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The current and future state of the marketing management profession.

Authors : Elhajjar, Samer

Subjects: MARKETING management; MARKETING executives; PROFESSIONS

Source: Journal of Marketing Theory & Practice; Spring2024, Vol. 32 Issue 2, p233-250, 18p

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Academic Journal

تأثيرات استخدام العملات المشفرة والافتراضية على إدارة المؤسسات للأنشطة التسويقية في الفضاء الإلكتروني.

Authors : عبير إبراهي

Subjects: CRYPTOCURRENCY exchanges; MARKETING management; CYBERSPACE

Source: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2024, Issue 50, p34-76, 34p

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Academic Journal

Human-animal entanglements in bushmeat trading in Sierra Leone: An ethnographic assessment of a potential zoonotic interface.

Authors : Jenkins, Jack; Lawundeh, Wahab; Hanson, Tommy

Subjects: ZOONOSES; INFECTIOUS disease transmission; MARKETING managementSIERRA Leone

Source: PLoS ONE; 3/28/2024, Vol. 19 Issue 3, p1-22, 22p

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