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Academic Journal

Empowering AI Companions for Enhanced Relationship Marketing.

Authors : Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika

Subjects: INTELLIGENT personal assistants; INTELLIGENT agents; RELATIONSHIP marketing

Source: California Management Review; Feb2024, Vol. 66 Issue 2, p65-90, 26p

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Experiential Marketing and Purchase Intention of Ecotourism Experiences: Z-Generation Case.

Authors : Nogueira, Sónia; Durão, Marília; Pacheco, Luís

Subjects: RELATIONSHIP marketing; ECOTOURISM; LOYALTY

Source: Proceedings of the International Conference on Tourism Research (ICTR); 2024, p270-279, 10p

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Academic Journal

Cultural communication in museums: A perspective of the visitors experience.

Authors : Li, Pengpeng

Subjects: MUSEUM visitors; RELATIONSHIP marketing; INTERACTIVE learningHANGZHOU (China)

Source: PLoS ONE; 5/9/2024, Vol. 19 Issue 5, p1-29, 29p

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Academic Journal

Explaining the pattern of using experiential marketing in building tourism dreams.

Authors : ZamanPour, Omid; Andervazh, Leila; Arya, Kiumars

Subjects: RELATIONSHIP marketing; TOURISM; ACQUISITION of data

Source: International Journal of Nonlinear Analysis & Applications; Apr2024, Vol. 15 Issue 4, p195-202, 8p

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Academic Journal

DRIVERS OF MARKETING CAREER SUCCESS.

Authors : Wierenga, Berend; Szymanowski, Maciej; van Bruggen, Gerrit H.

Subjects: OCCUPATIONAL achievement; MARKETING executives; MARKETING

Source: Marketing Education Review; Spring2024, Vol. 34 Issue 1, p3-22, 20p

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Academic Journal

There and Back Again: Bleed from Extraordinary Experiences.

Authors : Orazi, Davide C; Laer, Tom van

Subjects: RELATIONSHIP marketing; MARKETING; ETHNOLOGY

Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p904-925, 22p, 1 Color Photograph, 1 Diagram, 4 Charts

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Academic Journal

Price-Volume Relationship in Bitcoin Futures ETF Market: An Information Perspective.

Authors : Wang, Xudong; Hui, Xiaofeng

Subjects: FINANCIAL futures; EXCHANGE traded funds; RELATIONSHIP marketing

Source: Discrete Dynamics in Nature & Society; 3/31/2024, Vol. 2024, p1-14, 14p

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Academic Journal

Economic and labour market impacts of migration in Austria: an agent-based modelling approach.

Authors : Poledna, Sebastian; Strelkovskii, Nikita; Conte, Alessandra

Subjects: LABOR market; EMIGRATION & immigration; MACROECONOMIC modelsAUSTRIA

Source: Comparative Migration Studies; 3/26/2024, Vol. 12 Issue 1, p1-27, 27p

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Academic Journal

Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Authors : Ju, Naan; Kim, Terry; Im, Hyunjoo

Subjects: DIGITAL technology; SELF-expression; VIRTUAL communications

Source: Fashion & Textiles (2198-0802); 3/15/2024, Vol. 11 Issue 1, p1-27, 27p

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Academic Journal

The effect of servitising level on firm performance of listed Chinese sporting goods manufacturing companies—With moderated mediation effect.

Authors : Lu, Laibing; Pan, Wei; Wang, Haixia

Subjects: SPORTING goods; ORGANIZATIONAL performance; MARKETINGCHINA

Source: PLoS ONE; 2/5/2024, Vol. 19 Issue 2, p1-22, 22p

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