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Academic Journal

The current and future state of the marketing management profession.

Subjects: MARKETING management; MARKETING executives; PROFESSIONS

  • Source: Journal of Marketing Theory & Practice; Spring2024, Vol. 32 Issue 2, p233-250, 18p

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Academic Journal

Comments on the AMA Task Force Study. (Comment by Gilbert A. Churchill, Jr).

Subjects: MARKETING; PROFESSIONAL employees; MARKETING researchAMERICAN Marketing Association

  • Source: Journal of Marketing; Oct88, Vol. 52 Issue 4, p26-31, 6p, 3 Graphs

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Academic Journal

THE MARKETING OF LEGAL SERVICES.

Subjects: MARKETING of legal services; LEGAL professions; DECISION making

  • Source: Journal of Marketing; Spring81, Vol. 45 Issue 2, p123-134, 12p, 4 Charts

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Academic Journal

The Identity Crisis in Marketing.

Subjects: MARKETING theory; MARKETING; MARKETING management

  • Source: Journal of Marketing; Oct1974, Vol. 38 Issue 4, p73-76, 4p

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Academic Journal

TOWARD A PROFESSION OF MARKETING.

Subjects: MARKETING executives; PROFESSIONS; MARKETING researchUNITED States

  • Source: Journal of Marketing; Jul1948, Vol. 13 Issue 1, p27-31, 5p

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Periodical

Effective marketing for professional services.

Subjects: MARKETING of professional services; MARKETING strategy; PROFESSIONS advertising

  • Source: Harvard Business Review; Sep/Oct84, Vol. 62 Issue 5, p102-110, 9p, 1 Cartoon or Caricature

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Academic Journal

From the Editor: RESEARCH AND MANAGEMENT.

Subjects: MARKETING research; MARKETING management; BUSINESS planning

  • Source: Journal of Marketing; Spring81, Vol. 45 Issue 2, p8-10, 3p

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Academic Journal

Contemporary marketing in professional services.

Subjects: MARKETING; MANAGEMENT science; PROFESSIONS

  • Source: Journal of Services Marketing; 2008, Vol. 22 Issue 4/5, p374-384, 11p, 6 Charts

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Academic Journal

Marketing: is it still "just advertising" ? The experiences of accounting firms as a guide for other profession service firms.

Subjects: PROFESSIONS; MARKETING management; ACCOUNTANTS

  • Source: Journal of Services Marketing; 2003, Vol. 17 Issue 6/7, p713-729, 17p

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Academic Journal

Highly sensitive issue still sparks controversy within the industry.

Subjects: MARKETING research; CERTIFICATION; DELPHI method

  • Source: Marketing Research; Spring94, Vol. 6 Issue 2, p4-11, 8p, 2 Black and White Photographs

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  • 1-10 of  14 results for ""PROFESSIONS""