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Content Provider : Complementary Index Subject : new product development Geographic : united states

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Academic Journal

New Product Marketing: The Cutting Edge of Corporate Policy.

Authors : Haley, Russell I.; Harper Jr, Paul C.

Subjects: NEW product development; BUSINESS planning; MARKETING strategyUNITED States

Source: Journal of Marketing; Apr1976, Vol. 40 Issue 2, p76-79, 4p, 3 Charts

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Academic Journal

Managing Product Definition in High- Technology Industries: A Pilot Study.

Authors : Bacn, Glenn; Beckman, Sara; Mowery, David

Subjects: HIGH technology industries; NEW product development; PRODUCT designUNITED States

Source: California Management Review; Spring94, Vol. 36 Issue 3, p32-56, 25p, 1 Diagram, 3 Charts

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Academic Journal

SURVIVAL OF BUSINESSES USING COLLABORATIVE RELATIONSHIPS TO COMMERCIALIZE COMPLEX GOODS.

Authors : Mitchell, Will; Singh, Kulwant

Subjects: COMMERCIALIZATION; INTERORGANIZATIONAL relations; BUSINESS partnershipsUNITED States

Source: Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009; Mar96, Vol. 17 Issue 3, p169-195, 27p

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Academic Journal

STOCK MARKET REACTION TO STRATEGIC INVESTMENT DECISIONS.

Authors : Woolridge, J. Randall; Snow, Charles C.

Subjects: STOCK exchanges; STRATEGIC planning; DECISION makingUNITED States

Source: Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009; Sep90, Vol. 11 Issue 5, p353-363, 11p

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Periodical

Feed R&D--or Farm It Out?

Authors : Nohria, Nitin

Subjects: CONTRACTING out; INDUSTRIAL management; ELECTRONIC industriesUNITED States; INDIA

Source: Harvard Business Review; Jul/Aug2005, Vol. 83 Issue 7/8, p17-28, 9p, 2 Color Photographs, 5 Black and White Photographs

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Academic Journal

COMMERCIAL RESEARCH FOR POST WAR ACTIVITIES.

Authors : Cowan, Donald R. G.

Subjects: ECONOMIC forecasting; UNITED States economy, 1945-; WORLD War II & economicsUNITED States

Source: Journal of Marketing; Jul1942, Vol. 7 Issue 1, p49-56, 8p

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Periodical

Strategic choices for newly opened markets.

Authors : Bleeke, Joel A.

Subjects: DEREGULATION; STRATEGIC planning; MARKETING managementUNITED States

Source: Harvard Business Review; Sep/Oct90, Vol. 68 Issue 5, p158-165, 8p, 3 Illustrations, 1 Chart

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Periodical

The new new product development game.

Authors : Takeuchi, Hirotaka; Nonaka, Ikujiro

Subjects: NEW product development; RESEARCH & development; TEAM training in the workplaceJAPAN; UNITED States

Source: Harvard Business Review; Jan/Feb1986, Vol. 64 Issue 1, p137-146, 10p

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Periodical

How information gives you competitive advantage.

Authors : Porter, Michael E.; Millar, Victor E.

Subjects: INFORMATION technology; COMPETITIVE advantage in business; TECHNOLOGY & societyUNITED States

Source: Harvard Business Review; Jul/Aug1985, Vol. 63 Issue 4, p149-160, 12p, 3 Diagrams, 2 Charts

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Periodical

The plant after next.

Authors : Malpas, Robert

Subjects: STRATEGIC planning; TECHNOLOGICAL innovations; TECHNOLOGICAL forecastingUNITED States

Source: Harvard Business Review; Jul/Aug1983, Vol. 61 Issue 4, p122, 9p

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