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Academic Journal

Better Together: How Clustering Can Attenuate Hedonic Decline.

Subjects: HEDONISTIC consumption; CONSUMPTION (Economics); STIMULUS satiation

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p408-427, 20p

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Academic Journal

We Do What We Are: Representation of the Self-Concept and Identity-Based Choice.

Subjects: REASONING; IDENTITY (Psychology); SELF-perception

  • Source: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p298-320, 23p

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Academic Journal

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives.

Subjects: CONTEXT effects (Psychology); CONSUMER preferences; CONSUMER research

  • Source: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p19-28, 10p

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Academic Journal

Dominance Effects in the Wild.

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

  • Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Periodical

How Inclusive Brands Fuel Growth.

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

  • Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Academic Journal

The One-Away Effect: The Pursuit of Mere Completion.

Subjects: CONSUMER preferences; CUSTOMER loyalty programs; MOTIVATION (Psychology)

  • Source: Journal of Consumer Research; Feb2024, Vol. 50 Issue 5, p945-961, 17p

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Academic Journal

Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.

Subjects: CHATBOTS; ARTIFICIAL intelligence; BRAND choice

  • Source: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p742-764, 23p

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Academic Journal

Not Just about Price: How Benefit Focus Determines Consumers' Retailer Pricing Strategy Preference.

Subjects: CONSUMER preferences; PRODUCT quality; PRICING

  • Source: Journal of Consumer Research; Oct2023, Vol. 50 Issue 3, p447-467, 21p, 1 Diagram, 5 Charts, 5 Graphs

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Academic Journal

Divergent Effects of Budgeting for Gifts versus Personal Purchases.

Subjects: HOUSEHOLD budgets; GIFTS; PURCHASING

  • Source: Journal of Consumer Research; Oct2023, Vol. 50 Issue 3, p576-596, 21p, 1 Diagram, 1 Chart, 3 Graphs

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Academic Journal

Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging.

Subjects: PLASTICS in packaging; ENVIRONMENTAL risk; CONSUMER attitudes

  • Source: Journal of Consumer Research; Oct2023, Vol. 50 Issue 3, p468-491, 24p, 7 Color Photographs, 1 Diagram, 7 Charts, 1 Graph

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  • 1-10 of  9,006 results for ""CONSUMER preferences""