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Content Provider : Directory of Open Access Journals Publication : international journal of management and economics Language : czech Language : polish

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Academic Journal

Social media use in international marketing: Impact on brand and firm performance

Authors : Witek-Hajduk Marzanna K.; Zaborek Piotr

Subjects: brand orientation; customer orientation; international branding

Source: International Journal of Management and Economics, Vol 58, Iss 2, Pp 121-142 (2022)

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Academic Journal

The importance of social media on the FMCG market in Bangladesh

Authors : Bednarz Joanna; Orelly Patricia

Subjects: social media; marketing communication; bangladesh

Source: International Journal of Management and Economics, Vol 56, Iss 3, Pp 230-242 (2020)

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Academic Journal

Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry

Authors : Deszczyński Bartosz

Subjects: electronic word-of-mouth (ewom); hotel; online marketing

Source: International Journal of Management and Economics, Vol 53, Iss 4, Pp 93-114 (2017)

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