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WORK SMARTER, NOT HARDER: THE TRIGGERING EFFECT OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON THE DORMANT INTRAPRENEUR IN EMPLOYEES.

• Authors : Kurth, Miriam¹, ; Fischer-Kreer, Denise²; Brettel, Malte¹

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1224-1227, 4p

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THEORIZING BRAND ACTIVIST FUNCTION: AN EMPIRICAL EXPLORATION.

• Authors : Junan He¹, ; Kipnis, Eva²; Mcleay, Fraser²

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1205-1208, 4p

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THE EFFECTS OF PERCEIVED BRAND CIRCULARITY ON BRAND RELATED OUTCOMES: AN EMPIRICAL STUDY.

• Authors : Herz, Marc¹; Hillebrandt, Isabelle²,

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1187-1190, 4p

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MORE OR LESS? HOW GLOBAL-LOCAL IDENTITIES INFLUENCE ASSORTMENT SIZE PREFERENCES.

• Authors : Minchael, Shashi¹, ; Banerjee, Pramit²; Lee, Sarah¹

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1067-1071, 5p

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The Brand: How the Definite Article 'The' Affects Brand Names.

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p348-351, 4p

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Young Consumers and Their Relationship with Brand: An Empirical Analysis.

• Authors : Raut, Umesh Ramchandra¹; Pawar, Prafulla Arjun²; Sisodia, Gyanendra Singh³

• Source: Turkish Online Journal of Qualitative Inquiry; 2021, Vol. 12 Issue 7, p725-739, 15p

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How Does Brand Age Influence Consumer Attitudes Toward a Firm's Unethical Behavior?

• Authors : Zhang, Chi¹, ; Kashmiri, Saim², ; Cinelli, Melissa³,

• Source: Journal of Business Ethics; Sep2019, Vol. 158 Issue 3, p699-711, 13p, 3 Diagrams

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Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.

• Authors : Sierra, Vicenta¹, ; Iglesias, Oriol², ; Markovic, Stefan²,

• Source: Journal of Business Ethics; Sep2017, Vol. 144 Issue 3, p661-676, 16p, 1 Diagram, 9 Charts

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Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising.

• Authors : Xie, Guang-Xin¹, ; Madrigal, Robert², ; Boush, David²,

• Source: Journal of Business Ethics; Jun2015, Vol. 129 Issue 2, p281-293, 13p, 1 Diagram, 3 Charts, 2 Graphs

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THE EFFECTS OF PARTICIPATION IN ONLINE BRAND COMMUNITIES: FINDINGS FROM XBOX COMMUNITIES IN BRAZIL.

• Authors : de Almeida, Stefâ nia Ordovás¹, ; Dholakia, Utpal²; Mazzon, José Afonso¹

• Source: AMA Winter Academic Conference Proceedings; 2010, Vol. 21, p293-303, 11p, 1 Diagram, 2 Charts

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