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Content Provider : Food Science Source Publisher : wiley-blackwell Format : Academic Journals Filter by : Subject

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Academic Journal

Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.

Authors : Blocker, Christopher P.¹ (AUTHOR) ; Manning, Kenneth C.¹ (AUTHOR); Trujillo, Carlos A.² (AUTHOR)

Subjects: *PRODUCT acceptance; *CONSUMER goods; *LOW-income consumers

Source: Journal of Consumer Affairs. Jan2023, Vol. 57 Issue 1, p619-647. 29p. 1 Color Photograph, 3 Diagrams, 5 Charts, 2 Graphs.

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Academic Journal

The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool.

Authors : Faruque Aly, Hussein¹ (AUTHOR) ; Mason, Katy¹ (AUTHOR); Onyas, Winfred² (AUTHOR)

Subjects: *SOCIAL services; *SOCIAL enterprises; *SUBSISTENCE farmingMAPUTO (Mozambique)

Source: Journal of Consumer Affairs. Mar2021, Vol. 55 Issue 1, p31-58. 28p. 4 Color Photographs, 1 Illustration, 2 Diagrams, 2 Charts.

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