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Academic Journal

Country Market Sequential Order-of-Entry: A Learning Effects Approach.

Subjects: *MARKET entry; *MARKETING strategy; *TRAVELING salesman problem

  • Source: Journal of Global Marketing. Sep/Oct2017, Vol. 30 Issue 4, p210-227. 18p.

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Academic Journal

A Useful Toolbox for Marketing Channel Managers.

Subjects: *MARKETING channels; *LABOR incentives; *BUSINESS networks

  • Source: Journal of Marketing Channels. Jul-Dec2017, Vol. 24 Issue 3/4, p204-207. 4p.

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Periodical

What's in a name?

Subjects: *FOOD industry management; *BREAD crumbs; *BREADING

  • Source: Food New Zealand. Dec2016/Jan2017, Vol. 16 Issue 6, p18-20. 3p.

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Academic Journal

Sustainable Market Entry Strategy under a Supply Chain Environment.

Subjects: *MARKET entry; *SUPPLY chains; *MARKETING strategy

  • Source: Sustainability (2071-1050). Mar2021, Vol. 13 Issue 6, p3046. 1p.

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Report

HKScan to export pork to China.

Subjects: *PORK; *MARKETING strategy; *MARKET entry

  • Source: Aroq - Just-Food.com (Global News). 1/22/2015, p1-1. 1p.

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Academic Journal

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing.

Subjects: *STRATEGIC planning; *MARKETING strategy; *MARKET entry

  • Source: Journal of Marketing Research (JMR). Aug2002, Vol. 39 Issue 3, p350-365. 16p. 8 Charts.

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Academic Journal

Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses.

Subjects: *BUSINESS success; *BUSINESS failures; *MARKET entry

  • Source: Journal of Marketing Research (JMR). Feb2002, Vol. 39 Issue 1, p120-128. 9p. 5 Charts.

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Academic Journal

Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises.

Subjects: *EXPORTS; *EXPORTERS; *MARKETING strategy

  • Source: Journal of Marketing Research (JMR). Feb2001, Vol. 38 Issue 1, p119-130. 12p.

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Academic Journal

Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences.

Subjects: *NEW product development; *MARKET entry; *MARKET positioning

  • Source: Journal of Marketing Research (JMR). Nov98, Vol. 35 Issue 4, p413-426. 14p. 4 Charts, 2 Graphs.

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Academic Journal

Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game.

Subjects: *MARKETING of new products; *MOTION picture industry; *MARKET entryUNITED States

  • Source: Journal of Marketing Research (JMR). Feb1998, Vol. 35 Issue 1, p1-15. 15p. 1 Diagram, 3 Charts, 10 Graphs.

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Academic Journal

Product Development Cycle Time and Organizational Performance.

Subjects: *PRODUCT launches; *FIRST-mover advantage; *COMPETITIVE advantage in business

  • Source: Journal of Marketing Research (JMR). Feb1997, Vol. 34 Issue 1, p13-23. 11p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time.

Subjects: *PRODUCT demonstrations; *MARKET entry; *PRODUCT acceptance

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p422-430. 9p. 4 Charts, 1 Graph.

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: *BRAND choice; *CONSUMER preferences research; *CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p364-374. 11p. 7 Charts, 3 Graphs.

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Academic Journal

Equity Estimation and Assessing Market Response.

Subjects: *EQUITY (Law); *MARKETING research; *MARKET entry

  • Source: Journal of Marketing Research (JMR). Nov93, Vol. 30 Issue 4, p437-451. 15p. 7 Charts, 4 Graphs.

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Academic Journal

MARKOR: A Measure of Market Orientation.

Subjects: *MARKET orientation; *INDUSTRIAL organization research; *ORGANIZATIONAL communication

  • Source: Journal of Marketing Research (JMR). Nov93, Vol. 30 Issue 4, p467-477. 11p. 4 Charts.

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Academic Journal

Pulsing in a Discrete Model of Advertising Competition.

Subjects: *MARKET share; *STRATEGIC planning; *MARKET entry

  • Source: Journal of Marketing Research (JMR). Nov91, Vol. 28 Issue 4, p397-405. 9p. 3 Charts.

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Academic Journal

Competitive Reactions to Market Entry: Explaining Interfirm Differences.

Subjects: *MARKET share; *MARKET entry; *DECISION making in marketing

  • Source: Journal of Marketing Research (JMR). Feb1989, Vol. 26 Issue 1, p44-55. 12p. 6 Charts.

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Academic Journal

New Production Preannouncing Behavior: A Market Signaling Study.

Subjects: *NEW product development; *PRODUCT launches; *MARKETING strategy

  • Source: Journal of Marketing Research (JMR). Aug1988, Vol. 25 Issue 3, p282. 11p. 5 Charts.

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