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Academic Journal

MARKETING ARTIFICIAL INTELLIGENCE: CREATING THE AI ARCHETYPE FOR EVOKING THE PERSONALITY TRUST

Authors : Karimova, Gulnara Z.; Shirkhanbeik, Amir

Source: Academy of Marketing Studies Journal. Dec 2019, Vol. 23 Issue 4

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Academic Journal

CREATING CONSUMER PERSONALITY PROFILE BY USING 3M MODEL AND PARADOXES OF TECHNOLOGY

Authors : Bahl, Angelica; Baalbaki-Yassine, Sally

Source: Academy of Marketing Studies Journal. Dec 2019, Vol. 23 Issue 4

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Academic Journal

CONGRUENCE BETWEEN SELF-CONCEPT AND BRAND PERSONALITY, ITS EFFECT ON BRAND EMOTIONAL ATTACHMENT

Authors : Salimi, Mitra; Khanlari, Amir

Source: Academy of Marketing Studies Journal. Dec 2018, Vol. 22 Issue 4

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Academic Journal

The effect of brand personality on brand relationship, attitude and purchase intention with a focus on brand community

Authors : Lee, Hee Jung; Kang, Myung Soo

Source: Academy of Marketing Studies Journal. July 2013, Vol. 17 Issue 2, p85, 13p.

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Academic Journal

Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands

Authors : Lee, Jung Wan

Source: Academy of Marketing Studies Journal. Jan 2009, Vol. 13 Issue 1, p25, 20p.

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Academic Journal

When the goal is creating a brand personality, focus on user imagery

Authors : Hayes, J. Bryan; Alford, Bruce L.; Capella, Louis M.

Source: Academy of Marketing Studies Journal. Jan 2008, Vol. 12 Issue 1, p95, 22p.

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