Subjects: CONSUMER Impact Marketing (Company); SALES promotion; COMMUNITY development
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Subjects: RICE, Dorothy; FINANCIAL executives; STRATEGIC planning
Subjects: DIVERSITY in the workplace; REMENTILLA, Lally; PERSONNEL management
Subjects: MASS Affluence: Seven New Rules of Marketing to Today's Consumer (Book); NUNES, Paul; JOHNSON, Brian
Subjects: HOW Brands Become Icons: The Principles of Cultural Branding (Book); HOLT, Douglas B.; MARKETING