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Loyalty and the Renaissance of Marketing.

• Authors : Reichheld, Frederick F.

Subjects: MARKETING; STRATEGIC planning; CUSTOMER services

• Source: Marketing Management. Spring94, Vol. 2 Issue 4, p10-21. 12p. 1 Color Photograph, 1 Diagram, 4 Charts.

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The Major Tasks of Marketing Management.

• Authors : Kotler, Philip

Subjects: MARKETING management; STRATEGIC planning; RELATIONSHIP marketing

• Source: Marketing Management. 1993, Vol. 2 Issue 3, p52-56. 5p.

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THE NOW AND THE NEXT.

• Authors : Cappello, Ron

Subjects: MARKETING; BUSINESS communication; SOCIAL media

• Source: Marketing Management. Feb2012, Vol. 21 Issue 1, p18-20. 3p. 1 Color Photograph.

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What if?

• Authors : Crosby, Lawrence A.; Johnson, Sheree L.

Subjects: MARKETING; MARKETING strategy; MARKETING management

• Source: Marketing Management. Sep/Oct2004, Vol. 13 Issue 5, p12-13. 2p. 1 Color Photograph.

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Young consumers go mobile.

Subjects: ADVERTISING management; MARKETING; KELLY, Anne-MarieUNITED States

• Source: Marketing Management. Sep/Oct2008, Vol. 17 Issue 5, p7-7. 2/5p. 1 Color Photograph.

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