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Why Marketing Analytics Hasn’t Lived Up to Its Promise.

• Authors : MELA, CARL F.; MOORMAN, CHRISTINE

Subjects: MARKETING; DATA analysis; BUSINESS planning

• Source: Harvard Business Review. Winter2022 Special issue, p102-105. 4p. 2 Color Photographs.

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Strategy-Making in Turbulent Times.

• Authors : Mankins, Michael; Gottfredson, Mark

Subjects: MARKETING; MARKETING strategy; MARKETING planning

• Source: Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p60-69. 10p. 3 Color Photographs.

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Your Data Isn’t Helping Your Marketers If They Can’t Access It.

• Authors : BEAUDIN, LAURA; BRINDA, MARK

Subjects: DATA management; STRATEGIC planning; DATA analysis

• Source: Harvard Business Review. Winter2022 Special issue, p105-106. 2p. 2 Color Photographs.

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THE NEW CORPORATE GARAGE.

• Authors : Anthony, Scott D.

Subjects: INNOVATION management; MANAGEMENT of new business enterprises; BUSINESSPEOPLE

• Source: Harvard Business Review. Sep2012, Vol. 90 Issue 9, p44-53. 10p. 1 Illustration.

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Unleashing The Power Of Marketing.

• Authors : Comstock, Beth (AUTHOR); Gulati, Ranjay (AUTHOR); Liguori, Stephen (AUTHOR)

Subjects: IMMELT, Jeffrey, 1956-; MARKETING management; MANAGEMENT science research

• Source: Harvard Business Review. Oct2010, Vol. 88 Issue 10, p90-98. 9p. 2 Color Photographs, 3 Diagrams.

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Even Commodities Have Customers.

• Authors : Jacques, François M. (AUTHOR)

Subjects: LAFARGE Corp.; CEMENT industries; BUSINESS models

• Source: Harvard Business Review. May2007, Vol. 85 Issue 5, p110-119. 10p. 2 Color Photographs, 2 Illustrations, 1 Chart.

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STRATEGIES TO CRACK: WELL-GUARDED MARKETS.

• Authors : Bryce, David J. (AUTHOR); Dyer, Jeffrey H. (AUTHOR)

Subjects: BUSINESS planning; STRATEGIC planning; MARKET entry

• Source: Harvard Business Review. May2007, Vol. 85 Issue 5, p84-92. 9p. 2 Color Photographs, 2 Illustrations, 1 Chart.

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EXECUTIVE SUMMARIES.

Subjects: STRATEGIC planning; LEADERSHIP; MARKETING

• Source: Harvard Business Review. Dec2005, Vol. 83 Issue 12, p150-154. 5p. 1 Color Photograph.

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The Half-Truth of First-Mover Advantage.

• Authors : Suarez, Fernando; Lanzolla, Gianvito

Subjects: MARKET entry; MARKETING of new products; COMPETITIVE advantage in business

• Source: Harvard Business Review. Apr2005, Vol. 83 Issue 4, p121-127. 7p. 3 Color Photographs, 4 Graphs.

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Innovating for Cash.

• Authors : Andrew, James R.; Sirkin, Harold L.

Subjects: INNOVATION management; PRODUCT management; MARKETING of new products

• Source: Harvard Business Review. Sep2003, Vol. 81 Issue 9, p76-83. 8p. 4 Color Photographs.

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