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Content Provider : Health Business Elite Language : english Subject : commercial products Subject : market repositioning Subject : marketing Subject : marketing planning Subject : strategic planning Filter by : Author

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Periodical

Strategy-Making in Turbulent Times.

Authors : Mankins, Michael; Gottfredson, Mark

Subjects: MARKETING; MARKETING strategy; MARKETING planning

Source: Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p60-69. 10p. 3 Color Photographs.

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Periodical

THE NEW LEADER'S GUIDE TO DIAGNOSING THE BUSINESS.

Authors : Gottfredson, Mark (AUTHOR); Schaubert, Steve (AUTHOR); Saenz, Hernan (AUTHOR)

Subjects: MARKETING management; STRATEGIC planning; EXPERIENCE curve

Source: Harvard Business Review. Feb2008, Vol. 86 Issue 2, p62-73. 12p. 1 Color Photograph, 1 Illustration, 2 Charts, 4 Graphs.

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Periodical

Innovation vs Complexity.

Authors : Gottfredson, Mark (AUTHOR); Aspinall, Keith (AUTHOR)

Subjects: PROFIT maximization; INNOVATION adoption; PRODUCT mixes

Source: Harvard Business Review. Nov2005, Vol. 83 Issue 11, p62-71. 10p. 3 Color Photographs, 1 Diagram, 1 Graph.

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Periodical

Strategic Sourcing From Periphery to the Core.

Authors : Gottfredson, Mark; Puryear, Rudy; Phillips, Stephen

Subjects: CONTRACTING out; ORGANIZATIONAL effectiveness; BEST practices

Source: Harvard Business Review. Feb2005, Vol. 83 Issue 2, p132-139. 8p. 4 Color Photographs, 2 Graphs.

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