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Academic Journal

Coherence within and across Categories: The Dynamic Viability of Product Categories on Kickstarter.

Authors : Soublière, Jean-François (AUTHOR); Lo, Jade Y. (AUTHOR); Rhee, Eunice Y. (AUTHOR)

Subjects: KICKSTARTER PBC; COMMERCIAL products; PRODUCT lines

Source: Academy of Management Journal. Feb2024, Vol. 67 Issue 1, p61-91. 31p.

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Periodical

Innovation vs Complexity.

Authors : Gottfredson, Mark (AUTHOR); Aspinall, Keith (AUTHOR)

Subjects: PROFIT maximization; INNOVATION adoption; PRODUCT mixes

Source: Harvard Business Review. Nov2005, Vol. 83 Issue 11, p62-71. 10p. 3 Color Photographs, 1 Diagram, 1 Graph.

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Academic Journal

Mixed Bundling of Two Independently Valued Goods.

Authors : Bhargava, Hemant K. (AUTHOR)

Subjects: MATHEMATICAL models of pricing; MATHEMATICAL optimization; PRODUCT mixes

Source: Management Science. Sep2013, Vol. 59 Issue 9, p2170-2185. 16p. 1 Diagram, 1 Chart, 8 Graphs.

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Academic Journal

Competitive Customization.

Authors : Mendelson, Haim; Parlaktürk, Ali K.

Subjects: MASS customization; PRODUCT design; COST effectiveness

Source: M&SOM: Manufacturing & Service Operations Management. Summer2008, Vol. 10 Issue 3, p377-390. 14p. 4 Charts, 2 Graphs.

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Academic Journal

DEVELOPING AND USING A SECONDARY DATABASE TO EVALUATE PRODUCT LINES: SLED.

Authors : Serafin, James A.

Subjects: PRODUCT lines; PRODUCT mixes; MEDICAL care

Source: Journal of Health Care Marketing. Jun88, Vol. 8 Issue 2, p61-65. 5p. 3 Charts.

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Academic Journal

HEURISTICS FOR PRODUCT-LINE DESIGN USING CONJOINT ANALYSIS.

Authors : Kohli, Rajeev; Sukumar, R.

Subjects: PRODUCT design; CONJOINT analysis; DYNAMIC programming

Source: Management Science. Dec1990, Vol. 36 Issue 12, p1464-1478. 15p.

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Periodical

Want some 'Wyngz' with that? Frozen pizza mixes up menu to battle chains.

Authors : SCHULTZ, E. J.

Subjects: FROZEN foods marketing; FROZEN foods industry; FOOD marketing

Source: Advertising Age. 3/14/2011, Vol. 82 Issue 11, p3-23. 2p. 1 Chart.

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Periodical

Secret McRib network defunct as McD's rolls it out nationwide.

Authors : Morrison, Maureen

Subjects: MCDONALD'S Corp.; PRODUCT management; MARKETING management

Source: Advertising Age. 11/1/2010, Vol. 81 Issue 39, p3-24. 2p. 1 Color Photograph.

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Periodical

With condos come diapers.

Authors : Klein, Sarah A.

Subjects: RESIDENTIAL real estate; POPULATION density; RETAIL industry

Source: Crain's Chicago Business. 7/18/2005, Vol. 28 Issue 29, p32-33. 2p. 2 Color Photographs, 2 Maps.

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Periodical

Levi's makes move to drop all the hype and push products.

Authors : Cuneo, Alice Z.

Subjects: MARKETING; LEVI Strauss & Co.; PRODUCT mixesUNITED States

Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, p4-69. 2p. 4 Color Photographs.

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