Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Sort By: Relevance

Filter

Your Filters

Content Provider : Health Business Elite Language : english Subject : marketing Subject : sales promotion

Reset filters

Item request has been placed!

Item request cannot be made.

Processing Request

Periodical

A New Era for Market Access: Organizing the Function’s Broader Strategic Role.

Authors : Hochstrasser, Michel; Grueger, Jens; de Gorgolas, Miguel

Subjects: STRATEGIC planning; LEADERSHIP; PHARMACY management

Source: Pharmaceutical Executive. May2023, Vol. 43 Issue 5, p20-23. 4p.

Record details

Read Online Read More Add to Saved list

Academic Journal

What Are Your Signature Stories?

Authors : Aaker, David; Aaker, Jennifer L.

Subjects: NARRATIVES; CORPORATE growth; BRAND image

Source: California Management Review. Spring2016, Vol. 58 Issue 3, p49-65. 17p. 2 Diagrams.

Record details

Read Online Read More Add to Saved list

Periodical

Which Way Does Your Content Marketing Contractor Pendulum Swing These Days?

Authors : POPHAL, LINDA

Subjects: COST control; CONTRACTING out; ARTIFICIAL intelligence

Source: Information Today. Jun2024, Vol. 41 Issue 6, p31-32. 2p. 1 Color Photograph.

Record details

Read Online Read More Add to Saved list

Periodical

BEST STRATEGIC MARKETING INNOVATIONS.

Authors : Blackman, Melanie

Subjects: CORONAVIRUS diseases; SENIOR leadership teams; DIGITAL storytelling

Source: HealthLeaders Magazine. Jan/Feb2022, Vol. 25 Issue 1, p6-14. 9p.

Record details

Read Online Read More Add to Saved list

Academic Journal

Total Quality Research: INTEGRATING MARKETS AND THE ORGANIZATION.

Authors : Hurley, Robert F.; Laitamäki, Jukka M.

Subjects: TOTAL quality management; MARKETS; ORGANIZATION

Source: California Management Review. Fall95, Vol. 38 Issue 1, p59-78. 20p. 2 Diagrams, 4 Charts.

Record details

Read Online Read More Add to Saved list

Academic Journal

Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations.

Authors : Sabbir, Md. Mahiuddin; Taufique, Khan Md Raziuddin; Nomi, Marzia

Subjects: HEALTH Belief Model; STRUCTURAL equation modeling; STRATEGIC planningBANGLADESH

Source: Health Marketing Quarterly. Apr-Jul 2021, Vol. 38 Issue 2/3, p168-187. 20p. 1 Diagram, 5 Charts.

Record details

Read Online Read More Add to Saved list

Periodical

Risk Intelligence and the Resilient Company.

Authors : Sheth, Ananya; Sinfield, Joseph V.

Subjects: COUNTERPARTY risk; BUSINESS enterprises; CREDIT insurance

Source: MIT Sloan Management Review. Summer2023, Vol. 64 Issue 4, p26-33. 8p.

Record details

Value Articulation: A FRAMEWORK FOR THE STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY.

Authors : Conley, James G.; Bican, Peter M.; Ernst, Holger

Subjects: MANAGEMENT of intellectual property; MARKETING; PATENTS

Source: California Management Review. Summer2013, Vol. 55 Issue 4, p102-120. 19p. 5 Diagrams, 2 Charts.

Record details

Read Online Read More Add to Saved list

Academic Journal

THE BUSINESS OF BEING A USER: THE ROLE OF THE REFERENCE ACTOR IN SHAPING PACKAGED ENTERPRISE SYSTEM ACQUISITION AND DEVELOPMENT.

Authors : Pollock, Neil (AUTHOR); Hyysalo, Sampsa (AUTHOR)

Subjects: STRATEGIC planning; INFORMATION resources; NEW product development

Source: MIS Quarterly. Jun2014, Vol. 38 Issue 2, p473-496. 24p. 5 Charts.

Record details

Read Online Read More Add to Saved list

Academic Journal

New Product Team Learning: DEVELOPING AND PROFITING FROM YOUR KNOWLEDGE CAPITAL.

Authors : Lynn, Gary S.

Subjects: ORGANIZATIONAL learning; BUSINESS planning; NEW product development

Source: California Management Review. Summer98, Vol. 40 Issue 4, p74-93. 20p. 2 Diagrams, 1 Chart.

Record details

Read Online Read More Add to Saved list