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Content Provider : Health Business Elite Language : english Subject : marketing

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Academic Journal

Strategic Planning for Healthcare Organizations.

Authors : Aburmishan, Judith; Baum, Neil

Subjects: STRATEGIC planning; BUSINESS planning; INDUSTRIAL management

Source: Physician Leadership Journal. Jul/Aug2022, Vol. 9 Issue 4, p40-43. 4p.

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Periodical

Strategy-Making in Turbulent Times.

Authors : Mankins, Michael; Gottfredson, Mark

Subjects: MARKETING; MARKETING strategy; MARKETING planning

Source: Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p60-69. 10p. 3 Color Photographs.

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Periodical

Why Marketing Analytics Hasn’t Lived Up to Its Promise.

Authors : MELA, CARL F.; MOORMAN, CHRISTINE

Subjects: MARKETING; DATA analysis; BUSINESS planning

Source: Harvard Business Review. Winter2022 Special issue, p102-105. 4p. 2 Color Photographs.

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Academic Journal

The Medical Institutional Repositories in Libraries (MIRL) Symposium: a blueprint designed in response to a community of practice need.

Authors : Fay, Brenda; Buda, Lisa M.; Dellureficio, Anthony J.

Subjects: MEDICAL information storage & retrieval systems; MEDICAL libraries; STRATEGIC planning

Source: Journal of the Medical Library Association. Jul2023, Vol. 111 Issue 3, p710-716. 7p.

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Periodical

Today's New Messaging Mix: The State of Pharma Marketing in 2024.

Authors : Hollan, Mike

Subjects: EXECUTIVES; DISINFORMATION; ARTIFICIAL intelligence

Source: Pharmaceutical Executive. May2024, Vol. 44 Issue 5, p18-22. 5p.

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Periodical

Science and technology startups win initial funds for SMI innovation.

Authors : Enos, Gary

Subjects: INVESTMENTS; STRATEGIC planning; NONPROFIT organizations

Source: Mental Health Weekly. 3/20/2023, Vol. 33 Issue 12, p1-7. 7p.

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Periodical

Iet’s get STRATEGIC.

Authors : POPHAL, LINDA

Subjects: CELL phones; STRATEGIC planning; HUMAN voice

Source: Information Today. Jan/Feb2024, Vol. 41 Issue 1, p30-32. 3p.

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Periodical

Your Data Isn’t Helping Your Marketers If They Can’t Access It.

Authors : BEAUDIN, LAURA; BRINDA, MARK

Subjects: DATA management; STRATEGIC planning; DATA analysis

Source: Harvard Business Review. Winter2022 Special issue, p105-106. 2p. 2 Color Photographs.

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Periodical

6 WAYS OSU WEXNER MEDICAL CENTER SCORES AT HEALTHCARE MARKETING.

Authors : Blackman, Melanie

Subjects: ACADEMIC medical centers; STRATEGIC planning; NEUROLOGYOHIO

Source: HealthLeaders Magazine. Apr-Jun2023, Vol. 26 Issue 2, p37-39. 3p.

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Academic Journal

STRATEGIC PLANNING FOR HEALTH CARE MARKETS: A FRAMEWORK AND CASE STUDY IN ANALYZING DIAGNOSIS RELATED GROUPS.

Authors : Wood, Van R.; Singh, Jagdip

Subjects: HOSPITAL prospective payment; HEALTH care industry; MEDICAL care

Source: Journal of Health Care Marketing. Sep86, Vol. 6 Issue 3, p19-28. 10p.

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