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Academic Journal

Can You Buy CSR?

Authors : Mirvis, Philip H.

Subjects: INTERNATIONAL advertising; SOCIAL responsibility of business; CONSUMER attitudes

Source: California Management Review. Fall2008, Vol. 51 Issue 1, p109-116. 8p.

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Periodical

Optimal Marketing.

Authors : Corstjens, Marcel; Merrihue, Jeffrey

Subjects: ELECTRONIC industries; SAMSUNG Electronics Co. Ltd.; PRODUCT management

Source: Harvard Business Review. Oct2003, Vol. 81 Issue 10, p114-121. 8p. 1 Color Photograph, 1 Chart, 1 Graph.

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Periodical

The Global Brand Face-Off.

Authors : Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L

Subjects: MARKETING strategy; BRAND image; INTERNATIONAL advertising

Source: Harvard Business Review. Jun2003, Vol. 81 Issue 6, p35-46. 11p. 5 Black and White Photographs, 3 Cartoon or Caricatures.

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Periodical

Global Gamesmanship.

Authors : MacMillan, Ian C.; van Putten, Alexander B.; McGrath, Rita Gunther

Subjects: BUSINESS enterprises; STRATEGIC planning; PHILIP Morris International Management SA

Source: Harvard Business Review. May2003, Vol. 81 Issue 5, p62-71. 10p. 2 Color Photographs, 1 Diagram, 4 Charts, 2 Graphs.

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Periodical

Going Global.

Authors : Bartlett, Christopher A.; Ghoshal, Sumantra

Subjects: DEVELOPING countries commerce; COMMERCIAL products; MANUFACTURED products

Source: Harvard Business Review. Mar/Apr2000, Vol. 78 Issue 2, p132-142. 11p. 1 Color Photograph, 2 Graphs.

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Periodical

Improved payoffs from transnational advertising.

Authors : Killough, James

Subjects: INTERNATIONAL advertising; ADVERTISING campaigns; BUSINESS success

Source: Harvard Business Review. Jul/Aug1978, Vol. 56 Issue 4, p102-110. 9p.

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Periodical

The Most Common Mistakes Companies Make with Global Marketing.

Authors : Kelly, Nataly

Subjects: INTERNATIONAL advertising; MARKET entry; MARKETING channels

Source: Harvard Business Review Digital Articles. 9/7/2015, p2-5. 4p.

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Academic Journal

Rethinking Globalization.

Authors : Hollis, Nigel

Subjects: MARKETING research; CONSUMER research; MARKETING management

Source: Marketing Research. Spring2009, Vol. 21 Issue 1, p12-18. 6p. 3 Charts, 1 Map.

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Academic Journal

Going Global: How To Expand Your Horizons While Avoiding the "Ugly American" Syndrome.

Authors : Howard, Carole M.

Subjects: PUBLIC relations personnel; INTERNATIONAL trade; INTERNATIONAL advertising

Source: Public Relations Quarterly. Fall97, Vol. 42 Issue 3, p21-27. 7p. 1 Black and White Photograph.

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Periodical

REBOOTING THE BRAND.

Authors : SOAT, MOLLY (AUTHOR)

Subjects: LENOVO Group Ltd.; COMPUTER industry management; COMPUTER industry mergers

Source: Marketing News. Aug2013, Vol. 47 Issue 8, p60-69. 9p.

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