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Academic Journal

Resource, Service Quality and Performance Triad: A Framework for Measuring Efficiency of Banking Services

  • Source: The Journal of the Operational Research Society, 2003 Jul 01. 54(7), 723-735.

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Academic Journal

Competitive One-to-One Promotions

  • Source: Management Science, 2002 Sep 01. 48(9), 1143-1160.

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Academic Journal

Performing Beauty: Dove's "Real Beauty" Campaign

  • Source: Symbolic Interaction, 2009 May . 32(2), 146-168.

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Academic Journal

Adaptation and Performance in Foreign Markets: Evidence of Systematic under-Adaptation

  • Source: Journal of International Business Studies, 2006 Mar 01. 37(2), 212-226.

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Academic Journal

Split Management Control and International Joint Venture Performance

  • Source: Journal of International Business Studies, 2004 May 01. 35(3), 201-215.

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Academic Journal

The Relationship between International Diversification and Performance in Service Firms

  • Source: Journal of International Business Studies, 2003 Jul 01. 34(4), 345-355.

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  • 1-10 of  44 results for ""Marketing""