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The corporate branding in international operations

Authors : Maria Tereza Leme Fleury; Bruno Giovanni Mazzola; Ney Nakazato Miyahira ...

Subjects: brand architecture; Corporate brand; Corporate branding

Source: Internext: Revista Eletrônica de Negócios Internacionais, Vol 12, Iss 1, Pp 1-15 (2017)RedalycInternext-International Business and Management Review ; Vol.

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Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions

Authors : Arup Barua; Alexandra Ioanid

Subjects: Standardization; media_common.quotation_subject; lcsh:TJ807-830

Source: SustainabilityVolume 12Issue 18Sustainability, Vol 12, Iss 7373, p 7373 (2020)

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Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model

Authors : Wioleta Kucharska

Subjects: Leverage (finance); internal branding; media_common.quotation_subject

Source: Sustainability, Vol 12, Iss 3, p 940 (2020)SustainabilityVolume 12Issue 3

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Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Authors : Junsang Yeo; Hanna Kim; Won-Moo Hur

Subjects: media_common.quotation_subject; Geography, Planning and Development; TJ807-830

Source: Sustainability, Vol 7, Iss 4, Pp 3683-3694 (2015)SustainabilityVolume 7Issue 4Pages 3683-3694

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