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Content Provider : OpenAIRE Subject : digital transformation Subject : economics as a science Subject : marketing Filter by : Subject
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How footwear companies can use online CX to WOW customers

Subjects: Marketing; E-retailers; Customer experience (CX)

  • Source: International Journal of Retail and Distribution Management. 51(4):465-483

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The Effects of Digital Transformation on Firm Performance: The Role of Customer Experience and IT Innovation

Subjects: General Medicine; digital transformation; customer experience

  • Source: Digital; Volume 3; Issue 2; Pages: 109-126

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Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Subjects: BRAND EXPERIENCE; Marketing; Economics and Econometrics

  • Source: Journal of the Academy of Marketing Science, 51(2), 334-371. SPRINGER

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Exploring servicescape experiences across museum types

Subjects: Marketing; Behavior; Visitor Experience

  • Source: Journal of Services Marketing.

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Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

Subjects: Marketing; Economics and Econometrics; Artificial empathy · Artificial intelligence · Perspective taking · Empathic concern · Emotion mimicry · Customer experience

  • Source: Liu-Thompkins, Y, Okazaki, S & Li, H 2022, ' Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social

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Marketing research on Mobile apps: past, present and future

Subjects: Economics and Econometrics; Customer experience; Knowledge management

  • Source: Journal of the Academy of Marketing Science

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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

Subjects: Marketing; Customer loyalty; Loyalty

  • Source: e_Buah Biblioteca Digital Universidad de Alcaláinstname

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The role of immersive technology in Customer Experience Management

Subjects: Marketing; Knowledge management; business.industry

  • Source: Journal of Marketing Theory and Practice, 30(1), 108-119. Taylor & Francis

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Customer experience management: asking the right questions

Subjects: Customer experience; Bridging (networking); Strategy and Management

  • Source: Journal of Business Strategy. 43:105-114

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Integrated Predictive Experience Management Framework (IPEMF) for Improving Customer Experience

Subjects: Human-Computer Interaction; Engineering management; Customer experience

  • Source: International Journal of Cloud Applications and Computing. 12:1-13

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  • 1-10 of  213 results for ""Customer experience""