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Opposing brand activism: triggers and strategies of consumers’ antibrand actions

Authors : Salla-Maaria Laaksonen; Essi Pöyry;

Subjects: Marketing; CORPORATE SOCIAL-RESPONSIBILITY; IMPACT

Source: European Journal of Marketing. 56:261-284

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Communication Strategies of Internet Marketing of Trading Enterprises

Authors : Chunikhina, Tetіana; Saiensus, Mariia; Sinko, Andrii

Subjects: Trade Enterprise; Digital Marketing; Internet Marketing

Source: International Journal of Professional Business Review; Vol. 8 No. 5 (2023): Continuous publication; e01775International Journal of Professional Business Review; v. 8 n. 5 (2023): Continuous

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Models for Supporting Agribusiness in the Face of Food Security Threats

Authors : Korniyenko, Ganna; Кurman, Tetiana; Pokalchuk, Mykhailo

Subjects: Trade Enterprise; Digital Marketing; Internet Marketing

Source: International Journal of Professional Business Review; Vol. 8 No. 5 (2023): Continuous publication; e01876International Journal of Professional Business Review; v. 8 n. 5 (2023): Continuous

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Interest in universities based on search queries on the Internet

Authors : Solomiya Ohinok; Oleh Karyy; Artur Kisiołek

Subjects: Marketing; business.product_category; comparative analysis

Source: Innovative Marketing, Vol 17, Iss 3, Pp 179-190 (2021)

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INTERNET MARKETING: MODERN ADVERTISING MODELS FOR REACHING NEW CUSTOMERS

Authors : S. Kolyandov; R. Radev

Subjects: business organization's multi-channel advertising; Q1-390; Science (General)

Source: Trakia Journal of Sciences, Vol 19, Iss Suppl. 1, Pp 122-129 (2021)

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ONLINE COMMUNICATIONS AND THEIR ROLE IN BUSINESS SALES

Authors : Ts. Kabakchieva

Subjects: Q1-390; Science (General); internet marketing

Source: Trakia Journal of Sciences, Vol 19, Iss Suppl. 1, Pp 107-116 (2021)

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The Impact of Social Media on Sales Promotion in Entertainment Companies

Authors : Urtė Sturienė; Asta Mikalauskienė; Dalia Štreimikienė

Subjects: social media; Strategy and Management; media_common.quotation_subject

Source: E&M economics and management., Liberec : Technická Univerzita v Liberci, 2021, vol. 24, iss. 2, p. 189-206

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Internetinės rinkodaros kanalų efektyvumo Lietuvoje vertinimas

Authors : Vytautas Juščius; Edita Baranskaitė; Daiva Labanauskaitė

Subjects: Return on marketing investment; Digital marketing; business.industry

Source: Regional formation and development studies 2016, Nr. 2 (19), p. 44-53.

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Theoretical approaches to the definition of Internet marketing: Ukrainian dimension

Authors : Veronika Darchuk; Olena Vynogradova; Mykhailo Irtlach

Subjects: Marketing; Index (economics); Digital marketing

Source: Innovative Marketing, Vol 16, Iss 1, Pp 89-103 (2020)

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Online presence, visibility and reputation: a systematic literature review in management studies

Authors : Marco Cioppi; Tonino Pencarelli; Fabio Forlani

Subjects: Online presence; Online Visibility; Online Reputation

Source: Journal of Research in Interactive Marketing. 13:547-577

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