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SÜRDÜRÜLEBİLİRLİK RAPORLARININ KURUMSAL MARKA BAKIŞ AÇISI İLE ANALİZİ: ARÇELİK ÖRNEĞİ

Authors : ARSLAN, Zeynep; ALBAYRAK, Raif Serkan

Subjects: Sürdürülebilirlik Raporlaması; Sustainability Reporting; Corporate Image

Source: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol 21, Iss 2, Pp 467-492 (2019)Volume: 21, Issue: 2 467-492Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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The corporate branding in international operations

Authors : Maria Tereza Leme Fleury; Bruno Giovanni Mazzola; Ney Nakazato Miyahira ...

Subjects: brand architecture; Corporate brand; Corporate branding

Source: Internext: Revista Eletrônica de Negócios Internacionais, Vol 12, Iss 1, Pp 1-15 (2017)RedalycInternext-International Business and Management Review ; Vol. 12 No. 1 (2017):

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