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The influence of corporate social responsibility on corporate brand equity: a study with structural equation modeling

• Authors : Paulo Henrique Ceciliano; Paulo Roberto da Costa Vieira; Antônio Carlos Magalhães da Silva

Subjects: Corporate Brand Equity; 05 social sciences; Equity (finance)

• Source: Independent Journal of Management & Production; Vol. 12 No. 4 (2021): Independent Journal of Management & Production; 815-831Independent Journal of Management & ProductionInstituto Federal

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SÜRDÜRÜLEBİLİRLİK RAPORLARININ KURUMSAL MARKA BAKIŞ AÇISI İLE ANALİZİ: ARÇELİK ÖRNEĞİ

• Authors : ARSLAN, Zeynep; ALBAYRAK, Raif Serkan

Subjects: Sürdürülebilirlik Raporlaması; Sustainability Reporting; Corporate Image

• Source: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol 21, Iss 2, Pp 467-492 (2019)Volume: 21, Issue: 2 467-492Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape

• Authors : Pantea Foroudi; Maria Palazzo; Alfonso Siano

Subjects: Marketing; Dialogic; business.industry

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An exploratory Q study of corporate brand identity elements governing corporate brand image formation

• Authors : C. Du Plessis; C.S. Le Roux

Subjects: business.industry; Brand awareness; corporate brand, corporate brand identity, corporate brand image, corporate brand image formation, Q methodology, Q study, Q factor analysis

• Source: Southern African Business Review; Vol 18, No 3 (2014); 119-141

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An integrated social media communication view on content marketing by South African non-profit sectors

• Authors : Christelle Swart; Elnerine Greeff; Charmaine Du Plessis

Subjects: Information theory; Content marketing; Data collection

• Source: South African Journal of Information Management, Vol 23, Iss 1, Pp e1-e9 (2021)

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When corporate brands tell stories: A signalling theory perspective

• Authors : Ernest M. Kadembo; Brighton Nyagadza; Africa Makasi

Subjects: Neurophysiology and neuropsychology; Signalling theory; structural equation modelling (sem)

• Source: Cogent Psychology, Vol 8, Iss 1 (2021)

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Talent attraction and retention through brand building: An exploration of practices in companies that are top South African brands

• Authors : Michelle B. Wolfswinkel; Carla Enslin

Subjects: south africa; Organizational Behavior and Human Resource Management; lcsh:Personnel management. Employment management

• Source: South African Journal of Human Resource Management, Vol 18, Iss 0, Pp e1-e11 (2020)

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Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions

• Authors : Arup Barua; Alexandra Ioanid

Subjects: Standardization; media_common.quotation_subject; lcsh:TJ807-830

• Source: SustainabilityVolume 12Issue 18Sustainability, Vol 12, Iss 7373, p 7373 (2020)

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The corporate branding in international operations

• Authors : Maria Tereza Leme Fleury; Bruno Giovanni Mazzola; Ney Nakazato Miyahira ...

Subjects: brand architecture; Corporate brand; Corporate branding

• Source: Internext: Revista Eletrônica de Negócios Internacionais, Vol 12, Iss 1, Pp 1-15 (2017)RedalycInternext-International Business and Management Review ; Vol. 12 No. 1 (2017):

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Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?

• Authors : Africa Makasi; Brighton Nyagadza; Ernest M. Kadembo

Subjects: impression management; content analysis; listed companies

• Source: Cogent Social Sciences, Vol 6, Iss 1 (2020)

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