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Conference

THEORIZING BRAND ACTIVIST FUNCTION: AN EMPIRICAL EXPLORATION.

Subjects: CONSUMER research; CONSUMER behavior; CONSUMER attitudes

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1205-1208. 4p.

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Conference

THE EFFECTS OF PERCEIVED BRAND CIRCULARITY ON BRAND RELATED OUTCOMES: AN EMPIRICAL STUDY.

Subjects: CONSUMER research; CONSUMER behavior; CONSUMER attitudes

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1187-1190. 4p.

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BRAND ACTIVISM ACTIVATING EMOTIONS: EXPLORING THE NEXUS BETWEEN CAMPAIGN FREQUENCY AND EMOTIONAL CONNECTIONS.

Subjects: BRANDING (Marketing); CONSUMER behavior

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p790-792. 3p.

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Academic Journal

Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles.

Subjects: NEW product development; EMERGING markets; CONSUMER profilingZIMBABWE

  • Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-18. 18p.

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Conference

CONSUMER EXPERIENCE OF VALUE IN CONSUMPTION JOURNEY: EVIDENCE AND IMPLICATIONS FOR BRANDING.

Subjects: CUSTOMER experience; CONSUMPTION (Economics); BRANDING (Marketing)

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p890-893. 4p.

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Conference

THE UNIFIED THEORY OF AI IN BRANDING - A THEORETICAL REVIEW.

Subjects: BRANDING (Marketing); ARTIFICIAL intelligence; CUSTOMER relations

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p260-263. 4p.

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Academic Journal

Constructing a national higher education brand for the UK: positional competition and promised capitals.

Subjects: EDUCATION marketing; FOREIGN students; BRANDING (Marketing)UNITED Kingdom

  • Source: Studies in Higher Education. Jan2018, Vol. 43 Issue 1, p134-153. 20p.

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Conference

VOICES OF MARKETING COMMUNICATIONS: EXPLORATORY DEVELOPMENT AND VALIDATION OF A VOICE TYPOLOGY.

Subjects: MARKETING research; CLUSTER analysis (Statistics); BRANDING (Marketing)

  • Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p210-212. 3p.

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Academic Journal

Higher education as object for corporate and nation branding: between equality and flagships.

Subjects: HIGHER education; EQUALITY; BRANDING (Marketing)

  • Source: Journal of Higher Education Policy & Management. Dec2015, Vol. 37 Issue 6, p702-717. 16p. 3 Charts.

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Academic Journal

Congruent versus Incongruent Branding for Emerging Market Firms.

Subjects: NEW product development; EMERGING markets; BRANDING (Marketing)INDIA

  • Source: Journal of International Consumer Marketing. Mar-Apr2021, Vol. 33 Issue 2, p226-237. 12p. 1 Black and White Photograph, 3 Charts.

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  • 1-10 of  41 results for ""Branding (Marketing)""