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Frito hopes gourmet chip will fatten profits.

• Authors : Thompson, Stephanie

Subjects: FRITO-Lay North America Inc.; BBDO Worldwide Inc.; ADVERTISING

• Source: Advertising Age. 10/30/2000, Vol. 71 Issue 45, p3-70. 2p.

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IN THE NEWS...FOR MORE ON THESE STORIES SEE ADAGE.COM.

Subjects: ADVERTISING; MARKETING; OGILVY & Mather Worldwide Inc.

• Source: Advertising Age. 1/12/2009, Vol. 80 Issue 1, p3-3. 1/6p.

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Ad Age's World Wire.

Subjects: ADVERTISING; PROCTER & Gamble Co.; POTATO chipsGERMANY; UNITED Kingdom

• Source: Advertising Age. 5/26/1997, Vol. 68 Issue 21, p43-43. 1/5p.

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