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Publication : ama winter academic conference proceedings
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Conference

THE SHIFT FROM PRODUCTS TO SERVICES: CONCEPTUALIZATION, OPERATIONALIZATION AND IMPACT ON CUSTOMER EXPERIENCE.

  • Source: AMA Winter Academic Conference Proceedings; 2025, Vol. 36, p987-990, 4p

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CONSUMPTION TENDENCIES OF MASSTIGE BRANDS: A CONCEPTUALIZATION, AND DIMENSIONAL IDENTIFICATION.

  • Source: AMA Winter Academic Conference Proceedings; 2025, Vol. 36, p804-807, 4p

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INFLUENCER MARKETING STRATEGIES ALONG THE FUNNEL: CONCEPTUALIZATION AND TAXONOMY.

  • Source: AMA Winter Academic Conference Proceedings; 2025, Vol. 36, p583-585, 3p

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FOLLOWER-INFLUENCER CATEGORY EXPANSION GRID: CONCEPTUALIZATION AND RESEARCH DIRECTIONS.

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p600-603, 4p

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DO I BELIEVE IN AI? TOWARD A CONCEPTUALIZATION OF AI CREDIBILITY.

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p197-200, 4p

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CONSUMERS' ATTITUDES TOWARD SOCIAL INNOVATIONS: CONCEPTUALIZATION AND MEASUREMENT.

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1136-1138, 3p

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CONCEPTUALIZING DEMOCRATIZATION AS A MARKETING STRATEGY OF CONQUEST.

  • Source: AMA Winter Academic Conference Proceedings; 2025, Vol. 36, p699-702, 4p

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PARADOXICAL SHARING BEHAVIOR: CONCEPTUALIZATION, SCALE DEVELOPMENT, AND VALIDATION.

  • Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1171-1174, 4p

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IMPULSE BUYING BEHAVIOR: AN INTEGRATED REVIEW AND RESEARCH AGENDA.

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1043-1063, 21p

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HALO PRODUCTS: SIGNALS SENT, NETWORK CONNECTIONS MADE, AND CUES RECEIVED.

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p821-824, 4p

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  • 1-10 of  261 results for ""conceptualization""