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Gendered Reactions: Young Voter's Responses to the 2004 Presidential Advertisements.

• Authors : Banwart, Mary Christine¹; Bystrom, Dianne G.²

Subjects: *POLITICAL advertising; *TELEVISION advertising; PRESIDENTIAL candidatesBUSH, George W. (George Walker), 1946-; KERRY, John, 1943-

• Source: American Behavioral Scientist. Oct2005, Vol. 49 Issue 2, p314-325. 12p.

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Contrasts in Presidential Campaign Commercial of 2004.

• Authors : Devlin, L. Patrick^1,2

Subjects: *TELEVISION advertising; *POLITICAL advertising; PRESIDENTIAL elections

• Source: American Behavioral Scientist. Oct2005, Vol. 49 Issue 2, p279-313. 35p.

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Political Advertising in the 2004 Election: Comparison of Traditional Television and Internet Message.

• Authors : Kaid, Lynda Lee¹; Postelnicu, Monica²

Subjects: *TELEVISION advertising; *POLITICAL advertising; *INTERNETKERRY, John, 1943-

• Source: American Behavioral Scientist. Oct2005, Vol. 49 Issue 2, p265-278. 14p.

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A College Professor Teaches a Fourth-Grade Media Literacy Unit on Television Commercials: Lesson Learned by the Students -- and By the Teacher.

• Authors : Hundley, Heather L.¹

Subjects: *TELEVISION advertising; MEDIA literacy; TEACHING

• Source: American Behavioral Scientist. Sep2004, Vol. 48 Issue 1, p84-91. 8p.

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Polispots in the 1988 Presidential Primaries.

• Authors : Payne, J. Gregory; Marlier, John; Baukus, Robert A.

Subjects: *TELEVISION advertising; PRIMARIESUNITED States

• Source: American Behavioral Scientist. Mar/Apr89, Vol. 32 Issue 4, p365. 17p.

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Crafting media policy: the genesis and implications of the Children's Television Act of 1990.

• Authors : Kunkel, Dale

• Source: American Behavioral Scientist; November/December 1991, Vol. 35, p181-202, 22p

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