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Publication : european journal of marketing Format : Academic Journals Format : Reviews Subject : customer services Filter by : Keyword

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Academic Journal

From products to solutions: the role of salesperson opportunity recognition.

Authors : Bonney, F. Leff¹; Williams, Brian C.²

Subjects: *MARKETING strategy; *BUSINESS planning; *CUSTOMER services

Source: European Journal of Marketing. 2009, Vol. 43 Issue 7/8, p1032-1052. 21p.

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Academic Journal

Antecedents of collective-value within business -to -business relationships.

Authors : Pinnington, Bruce Douglas; Scanlon, Thomas J.

Subjects: BUSINESS-to-business transactions; BUSINESS partnerships; INDUSTRIAL management

Source: European Journal of Marketing; 2009, Vol. 43 Issue 1/2, p31-45, 15p, 1 Diagram

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Academic Journal

Role of electronic trust in online retailing.

Authors : Mukherjee, Avinandan; Nath, Prithwiraj

Subjects: INDUSTRIAL research; RELATIONSHIP marketing; INTERNET marketing

Source: European Journal of Marketing; 2007, Vol. 41 Issue 9/10, p1173-1202, 30p, 2 Diagrams, 4 Charts

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Academic Journal

Towards a contingent, empirically validated, and power cognisant relationship marketing.

Authors : Kasabov, Edward

Subjects: MARKETING; RELATIONSHIP marketing; CUSTOMER relationship management

Source: European Journal of Marketing; 2007, Vol. 41 Issue 1/2, p94-120, 27p

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Academic Journal

From recipient to contributor: examining customer roles and experienced outcomes.

Authors : Lengnick-Hall, Cynthia A.; Claycomb, Vincentia; Inks, Lawrence W.

Subjects: CONSUMER behavior; YOUNG Men's Christian associations; SERVICE industriesUNITED States

Source: European Journal of Marketing; 2000, Vol. 34 Issue 3/4, p359, 25p, 6 Charts

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