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Academic Journal

Analysis of the Awareness and Popularity of the Brand of a Selected Education and Research Library in the Czech Republic: A Case Study.

Authors : Hommerová, Dita¹ (AUTHOR) ; Šrédl, Karel² (AUTHOR) ; Dbalá, Kristýna¹ (AUTHOR)

Source: Information (2078-2489). Aug2020, Vol. 11 Issue 8, p373-373. 1p.

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Academic Journal

The Impact of Social Media Activities on Brand Equity.

Authors : Masa'deh, Ra'ed¹ (AUTHOR) ; AL-Haddad, Shafig² (AUTHOR) ; Al Abed, Dana² (AUTHOR)

Subjects: *Social media; Brand equity; Multiple regression analysis

Source: Information (2078-2489). Nov2021, Vol. 12 Issue 11, p477. 1p.

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