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Publication : journal of consumer research Subject : 2.1 biological and endogenous factors Subject : cognition Subject : male Subject : middle aged Subject : neurology Subject : young adult Filter by : Subject
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Academic Journal

The Influence of Negation on Product Evaluations.

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BRAND evaluation

  • Source: Journal of Consumer Research. Dec2004, Vol. 31 Issue 3, p583-591. 9p. 1 Chart.

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Academic Journal

Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects.

Subjects: *PRICING; *CONSUMER attitudes; *PRICES

  • Source: Journal of Consumer Research. Sep97, Vol. 24 Issue 2, p192-201. 10p. 3 Charts, 1 Graph.

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Academic Journal

Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis.

Subjects: *CONSUMER attitudes; *ADVERTISING; *CONSUMER behavior

  • Source: Journal of Consumer Research. Jun92, Vol. 19 Issue 1, p34-51. 18p. 3 Diagrams, 4 Charts.

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Academic Journal

The Effect of Semantic Cues on Consumer Perceptions of Reference Price Aids.

Subjects: *CONSUMER attitudes; *PRICING; *CONSUMER preferences

  • Source: Journal of Consumer Research. Dec91, Vol. 18 Issue 3, p380-391. 12p. 3 Charts.

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Academic Journal

MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion.

Subjects: *INFORMATION processing; *CONSUMER behavior; *CONSUMER research

  • Source: Journal of Consumer Research. Jun2006, Vol. 33 Issue 1, p139-149. 11p.

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Academic Journal

Decision Difficulty: Effects of Procedural and Outcome Accountability.

Subjects: *DECISION making & psychology; *JUSTIFICATION (Christian theology); *CONSUMER preferences

  • Source: Journal of Consumer Research. Dec2005, Vol. 32 Issue 3, p465-472. 8p. 1 Chart, 2 Graphs.

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Academic Journal

Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making.

Subjects: *DECISION making; *CHOICE (Psychology); *INFLUENCE

  • Source: Journal of Consumer Research. Sep2001, Vol. 28 Issue 2, p224-238. 15p. 3 Charts.

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Academic Journal

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent.

Subjects: *CONSUMER behavior; *PERSUASION (Psychology); *INFLUENCE

  • Source: Journal of Consumer Research. Jun2000, Vol. 27 Issue 1, p69-83. 15p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Consumer Researchers: Take a Hike!

Subjects: *CONSUMER research; *CONSUMER behavior research; *CONSUMER attitudes

  • Source: Journal of Consumer Research. Mar2000, Vol. 26 Issue 4, p423-428. 6p.

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Academic Journal

Factors Affecting the Impact of Negatively and Positively Framed Ad Messages.

Subjects: *POSITIONING (Advertising); *CONSUMER research; *ADVERTISING

  • Source: Journal of Consumer Research. Dec97, Vol. 24 Issue 3, p285-294. 10p. 2 Graphs.

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  • 1-10 of  98 results for ""CONSUMER attitudes""